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I wouldn't even know what a "starter bay" or "extension bay" was. I also think there are WAY too many options.

If you are involved in the hospitality industry you would think you'd understand what these terms mean, having said that would those terms be specific to a UK audience? For example, I'm in Australia (I have a fast food business background from a previous life) and we would just call them shelving or store room shelving.  The starter bay, we'd call it a "return". I ask this question because I noticed that your client does take orders from outside mainland UK.

You are right about having too many options. That is a lot of stock that the client is carrying.

If there are 35 services, I'd group them eg Imaging Services which lists the brief description for each individual service as per your example ie digital imaging and digital xrays, each line has a "click here for more info" link and that link takes the page visitor to individual service pages. As the two previous respondents have mentioned, each individual page is expanded with all your competitive keywords included in the content.

Hi Matt,

wow, those are a lot of products!

Is the banner under the header going to be a sliding gallery style design or fixed?Just showing 3-4 offers maybe? Just thinking out loud!

The only other comment for changing I would make is the header is too busy. I'd move the search bar to above the green 'Free delivery" image on the right of the page. In it's place I would make the phone number much bigger.

Are you able to give an example of a product that you think isn't 'buyable'?

cheers

Daiana

Hi Matt,

wow, those are a lot of products!

Is the banner under the header going to be a sliding gallery style design or fixed?Just showing 3-4 offers maybe? Just thinking out loud!

The only other comment for changing I would make is the header is too busy. I'd move the search bar to above the green 'Free delivery" image on the right of the page. In it's place I would make the phone number much bigger.

Are you able to give an example of a product that you think isn't 'buyable'?

cheers

Daiana