Hi - I would try to think of it in terms of who is your favorite blog reader. Take a piece of paper and draw out who that is. Then you want to think about "Where do they hang out on the Internet.
If you know who you want to attract, and where they are then half the battle is over. Now you need your "Bait". Your "Bait" is what is actually going to get them to click a link and goto the Blog. Figure out something that you can give your target market for free. It could be an article you wrote. A free infographic with information that has value to them or really anything they feel has value.
Remember your "Hook" is your "Bait".