Welcome to the Q&A Forum

Hello,

I understand how frustrating this is. Have you been promoting the clients homepage with "Brand Term" content linking back to it? Is this a new issue that just started or has it been an ongoing issue?

If all your Robots.txt files and everything else is correct like you stated at the top, then I would just start really promoting the "Home" page as much as possible.

I would also check and make sure no manual actions have occurred that may have caused a ranking change if it is a new issue.

Here is a link to an article regarding your topic. I don't know if it will help, but it is an interesting article.

https://icecube.asia/ranking-companys-brand-name-google-seo-branding/

Best Regards

There are a lot of good places you can find smart people. Agencies for technology jobs can often be a good source. My personal favorite though is Meetup groups. If you look into Meetup groups in your local area that concentrate on the topics you mentioned you may be able to find people. Also be active in the groups so you can meet the people in a social and educational setting to get a feel of what the people specialize in.

This works very well for people in Southern California, and I am sure it works in other places also.

Best Regards

Hi Andrew,

Yes DA scores change a lot over time. I have noticed more changes this month than usual though. I was a little concerned when my scores went down one (1) on average, but it looks very widespread. Moz may have made some changes to their scoring model or something. We like most people have been working hard to get our scores to go up.

Best Regards

Hello,

I do not remember seeing anything marked as local in Google search console. I think it would be really great if it was though. I would just take a look at your Google Analytics and that should help you determine what part of your traffic is local.

Best Regards

Hello,

I agree with Agencia SEO,

The 301 redirect should help take care of the problem. It does take a little time for it to kick in, but it will help with all the search engines and not just Google.

Best Regards

Hi,

Part of the problem is that a lot of the available tools are geared more towards Google as it has the greatest market share. That being said all is not lost. Many different tools have modules that will help with tracking Bing as well as Google.

Here is a link to an article that reviews some available tools. I hope it helps.

https://www.uklinkology.co.uk/online-rank-tracking-tools/

Best Regards

Hello,

I am in the process of updating Meta tags and top of page content to try and get relevant text and description tags to show in Google listings. On some of my pages Google uses my Mets "Description" tags and on many others, Google is using the content from the top of the pages. I am not sure how or why which one gets used so I am working on both tags and top of page content.

Best Regards

Hello,

I have not experienced this. I'm assuming you lost a link on a Wikipedia page pointing to your site? Please provide as much information as possible so we can look at it and get a better idea of what happened.

Best Regards

Hello,

Well I don't have any special solution regarding voice search, but I do think it is really important. Actually I use voice search a lot on my cellphone so I know others are doing it more and more.

I am also looking for best practices in how to optimize for voice search compared to when it is typed in.

I do think it is the future and will probably be the dominate form of search at some point in time.

Best regards

Hello,

A good way to try and estimate their value is to use the "Moz Bar". It is a great tools and gives page values as well as domain level values.

Take a look at the values for the following and that will give you at least a glimps of the page that the links are on.

1. PA
2. mR
3. mT

Here is a link to a page on it. https://moz.com/products/pro/seo-toolbar

Best Regards

Hello, the description is like the billboard of your search listing where the title tag is the headline. This is your opportunity to tell people reading the search results why they should click on it and visit your site.

Just pretend it was a paid advertisement for a minute and every click cost you five dollars. Optimize the title and descriptions to convey your message and put your best foot forward. If you think every visit is worth a certain amount of money it is easier to see how important they really are.

Best Regards

Hello,

People and Google love freshly updated content. For example, if you were writing about computers and the best gaming notebooks. If your last article was two years ago things could be completely different now. Now, this may not be pertinent for a person who writes blogs on food and cake recipes because things may not change much over time, but in other areas like technology, sports, or many other topics current content is critical.

Hi,

I would try to link those pages back up somehow. It will also help spread the PageRank back up if people start linking to the bottom level pages. Otherwise, you will lose the acquired link energy. Make sure that people can easily navigate through the site and don't get stuck on a low-level page.

Best Regards

Hello,

This can be hard because you have a bunch of products on the page and very little text on each one. In my opinion, I think Google may be a little confused and so more links that are descriptive on a particular product level may help. Keep trying to get hi-quality "Do-Follow" links to the particular product pages that are as specific as possible.

Then follow up with a lot of category-based links to the particular category pages. It is not easy, but it looks like you are on the right track and just have to keep pushing to get the desired results.

Best Regards

Hello,

From what I have read Google may be using unlinked brand mentions as a secondary signal. It would not get the same kind of energy as PageRank involves but if their computers keep seeing high volumes of brand mentions I do think the brand get credit.

Think of like Ford, Chevy, Coke, Pepsi. Not every mention has a link but Google knows whats going on anyway.

Best Regards

If you don't have access to the old Google accout, verify the property from the current new account. Verify all versions and then select the preferred one. This is what Google asks people to do. It is very fast and easy. This is always the preferred method.

Best Regards

Hello,

Well if your rankings are going up, you must be doing something right. Congratulations. I would just start going through the pages one by one and run a site audit in MOZ and start correcting any problems found. Just start one page at a time and keep going until you have fixed as many issues as possible. Make sure all your Meta tags and on page SEO is correct and then start your offsite SEO. Try writing some good articles and try to get as many high-quality backlinks as possible.

Best Regards

Hello,

I would keep numbers out of page titles if at all possible. The more it looks like computer code I think the worse it is. Try to keep page URL readable by humans and also convey a message about the content of the page.

Best Regards

Hello,

I am not sure I understand the question correctly but I think you are saying someone in Texas is using the same business information in Google as yours but in a different location.

If it is showing up incorrectly in Google, I would first make sure that you have verified your business location in New Jersy with Google.

Best Regards

Hello,

Personally, if it is just a minor portion of the overall content on the pages I do not see a problem with it.  From what I think you are saying, I consider it to be like placing "Keywords" on a page twice instead of only once. This could actually help you if the text contains the keywords you are targetting.

I would just keep an eye on it and see if your rankings are rising or falling for the keywords you are targetting.

Best Regards

I am not that good with Javascript so I can't really comment on that part. I do understand that there can be many legitimate reasons to show people content that is relevant to users based on their location. I think it can be very useful and actually improve the user experience of the people that visit your site. I think it is worth a try and then just monitor the results. Maybe even do some A/B testing with different content to see which is the most productive and provides the best user experience.

Many people work from home and do not want to use their home address. I am sure we all know why. It is just not a good idea. It is their legal right to have a verifiable local mailing address in which they can send and receive mail. Another option is a local coworking space or execitive office space that offers mail and meeting space on an as needed basis.

The important thing is that it is a real address. You use it for real business and it can be verified.

Have a great 2018!

Try to get links to the most relevant page for each search term you are targeting. The link text is important and will influence search engines as to the correct page for each search term. Try to target only one or two important keywords per page. It can be difficult to do, but it will make things more clear to people and the search engines.

Best Regards

Just for input sake I just did a search using the term "Churches" with about a 2-mile radius on the map and both of the churches show near the top. Just keep trying to get some quality links back to your Website and you will start moving up more and more. PageRank and other factors are very important to ranking well. Especially "PageRank" from high-quality links coming from relevant websites.

Best Regards

You need to get a mail box addres such as Mail Boxes Etc or the UPS store that gives you a physical street address. If you want to get into local that is your best and easiest option.

Make sure the address gets verified like any other address would, and never use a "Post Office" box. That will not give you the verifiable address as far as I know.

Hope this helps.

Best Regards

Hello,

Yes, Google suggests that you register all variants of your site. Then make sure to select the preferred one in the search console. That way Google will understand your intent and desire.

http://www.site.com
http://site.com
https://www.site.com
https://site.com

Make sure you select the preferred one to show in the search results.

Best Regards

Hello,

It is important to always keep developing new relevant content. The value of a particular link can be affected by many factors and the age of a link can be one of them.

Personally, I believe many links are considered more relevant after they have aged for a while. I have noticed that links that are 3 to 6 months old and are of high-quality pass more ranking value that brand new links.  Also, the quality of the traffic you are getting through those links is an important factor.

As links start ageing and producing more and more traffic I really think they get more value from the search engines.

Best Regards

Hello,

If you have a site that is relevant and scores well than if you redirect it to your new main site it should pass up to 85% of the link value. There are many factors that go into the calculations that are not tied directly to PageRank and the benefit you get from those can be more or less. As long as it is a quality site and the content is related to your new main site it should help.

Best Regards

Hello,

There are always some keywords that are harder to rank well for than others. If you rank well for some keywords but the variance of position is high and fluctuates by large amounts your page is in flux.  If you can get some high quality outside links that are relevant to the keyword and the target pages over time the variance should settle down.

Best Regards

Hello,

Good internal link structure is very important. It help pass "PageRank" and the "Tags" used in the internal links also help to show Google which pages you think are important for the keywords used in your links.

Also getting good links to the internal pages from other sites is also very important to raise your "Trust" and "PageRank" scores for the various internal pages.

Best Regards

Hi I recently signed up for a Pinterest account, but I can not tell if the link on your profile page is "Do-follow" or not. Thank you in advance for your help.

Traffic is an important indicator along with onsite behavior once they are there. The more people visiting your site the better it should be for your search engine rankings as long as they are engaging with the site. Try to generally keep your bounce rate as low as possible and try to make the site as sticky as possible.

Best Regards

Hello,

I notice the top portion of the landing page uses a shadow mask to make the picture darker. This may be to keep the contrast high with the form and the other information. That way it sticks out a little better. The bottom portion is lighter and looks nice.

You could have two versions of the landing page. One darker and one lighter and run them evenly for a while to see which one converts best.

Best Regards

Hi,

I am not sure what you are referencing. If you are targeting "Keywords" make sure they appear in the "following if possible.

• Page Title
• page title tag
• page description tag.
• H1 Tag
• two or three times in the page content. At the beginning of the first paragraph.

These are just some hints. I hope they help.

Hi, I would check and make sure there have not been any manual penalties. This seems pretty strange. Also, make sure all the links pointing to your site are high-quality links. If there are a bunch of bad links I would use the Disavow Tool to tell Google to not use them.

As long as you have verified everything "Address" in Google it should catch up. Local search results are not the same as local though. Certain other sites, if they are closer to your search location, may appear higher up in the SERP results.

If they are 1 to 5 miles and you are 20 miles they may bump your listing. It does not happen all the time but I have seen it happen to my listings as well as others.

You need to give MOZ some time to catch up to any changes you make. I am not sure how recently you made the corrections to your website, but I would give it 30 days before I start to panic. Their "Robots"  only index the internet every 4 to 6 weeks from when I see the major update changes.

Hi,

As long as people will be able to search and get results based on what they are looking for including location I would use "GEO" locations. That will possible help in the search engines and get them to index pages by location and not only the products or services you are offering.

Hi,

That is a confusing problem, but it seems like most of the page content is coming from the Iframe and not the page itself. If you can I would use "No Follow" and "NoIndex" tags on the Iframe and see if that helps. If possible I would build out the content on the correct page as much as possible without affecting its usability too much.

Also, you can try "rel canonical" to the correct page and hopefully that will help.

Hi, it is hard to tell because I do not know the URL of the site so cant look at anything really. It appears to be a security certificate error and may have to do with an SSL Handshake Exception.

I would ask the developer to make sure that the Certificate and everything on the site is set correctly to use the certificate.

Here is a link to a Stackoverflow.com article on that error message. If you go a Google search for that error it can be caused by many different things I hope this helps.

Best Regards

Hello,

I would just concentrate on the "Non" www site as it is the one that has the content. If you are redirecting traffic from the other site it will be ok, but don't post any additional links to the "WWW" site though. Also like you said it would be a good idea to go back and correct the links if there are not too many of them.

You don't lose much from the redirect, but the "Dampening" factor of PageRank does deduct a small portion of the links value.

In reality, if the "WWW" site is not being used and has no content just make sure it permanently redirects to your main site and forget about it. Put all your effort into your main site. Build lots of high-quality content and promote it. It takes a little time for the links to start showing up in MOZ, but when they do it can start building fast. Then your "DA" score will start going up.

You may like this article regarding "Organic Quality Scores" and I hope it helps you.

Best Regards

Hello,

Well, you will need to work on a few things to increase your presence in the search engines. It does not really matter if it is a brand new website or one that has been around for a while. It does sound like you may have a newer site and are trying to figure out how to get started.

The first thing I would do is an analysis of your own website in relation to your business on the internet. Go through the content you have now and determine a large list of relevant keywords that relate to your business and company. Then after you have a pretty big list of maybe 50 to 100 relevant search terms you can start to do some analysis on which of those terms have some potential. A good way to start is by using "Open site Explorer" and "Keyword Explorer". Open site explorer will allow you to see how your site stacks up and give you information on things like your websites "Domain Authority" and "Domain Trust" scores.

You can then compare your websites scores to those of websites that rank on the first page in Google for the terms you are interested in.

"Keyword Explorer" will help you determine how the various sites stack up against each other and if there are some search terms that have low competition and also get the traffic you can then develop a plan to target those keywords.

Here is an article from the Moz blog regarding growing site traffic. I hope it helps. https://moz.com/blog/launching-new-website-seo-checklist-whiteboard-friday

Best Regards

Hello,

Sure you can promote both businesses that operate out of the same address. Just do it separately. Submit everything for each business as if it was the only one there. You will need to make sure to keep things separate and not get things mixed up as that could actually cause some problems.

To make it easier I would work on one business at a time to make it easy to keep everything separate. Do business "A" and get it verified by Google and everyone else. Then go back and do the same for business "B". Make sure you set up separate accounts everywhere for each business.

There are many times that businesses work out of shared office space. Like coworking facilities or some executive offices. It is a lot more common than it used to be.

Best Regards

Hi,

Sure it is possible for a sub domain to have higher scores than the root domain. If a lot of link building is done for the root domian it could have some pretty strong "sub Domain and Page" scores. If the root domain got little or no seo work done for it. That can be a problem but if you step up the SEO link building for the root domain then things will get better.

I understand this is really all just one site and you are just putting your shopping cart on the sub domain. Just start pushing your offsite seo and then you will have a strong root and sub domain.

Personally I feel the Root Domain scores are very important and in  competitive search terms the Domain scores are usually more important to ranking well.

Best Regards

Hi, have you tried using permenent redirects to control the flow of traffic. Make sure and create a custom "page not found" 404 page. You can put a lot of great content on your custom 404 page that will help your website visitors.

Best Regards

Hi,

I would "no follow" and "no index" those pages. You really don't want them showing up in the index anyway. They are not helping your seo. Later on when you want those pages to be active and indexed you could just change your tags and update your site maps.

Best Regards.

It appears Google has been making some changes to their search engine algorithms over the last couple weeks. I use a bunch of different tools including MOZ Pro and have seen many changes in search rankings across multiple sites.

Volatility today October, 31 is about as high as I have seen it. Here is a link to the MozCast which is a volatility tool.

http://mozcast.com/

I hope it helps you.

Best Regards

Make sure to go through everything to make sure no one accidentally put no-follow or no index tags on any of your content. If all your tags are ok and you have optimized the content to target the correct terms to the specific pages, you may need to do some analysis of the sites that have moved up above yours. If your site had little or no offsite SEO during an extended period check and see if the competition has picked up a lot of high-quality backlinks.

Keep your content fresh and keep adding to it on a regular basis if possible. Also, make sure you have some form of outreach and try to get as many high-quality backlinks from sites related to your content. Links from high-quality sites that get a lot of traffic will get your site more referral traffic and the search engines should start pushing your rankings back up.

Best Regards