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I work almost exclusively in wordpress now. And I always hesitate when it comes to naming a site's homepage. I have to give it a name -  right? I usually pick the business name or /home. And then that is identifies as the site's static homepage in the Wordpress settings and it works just fine. But I've started to get warning that it is an issue because it creates redirects.  For example, I just ran the Ryte service analysis on a website and it warned me about "Non-indexable pages with high relevance" and it's basically my homepage that has 29 incoming links that "passes all pagerank to https://ourdomain/home But what am I supposed to call my homepage if not "Home"? It's not like the old days where anyone has to type it in. The root domain loads the homepage just as it should. Can anybody advise me regarding best practices for what to name a Wordpress homepage for good SEO? With thanks in advance for your help.

I have started working with a few law firms this year. They already have websites and I am doing various marketing tasks such as copywriting, redesigns, and, of course, SEO. In a couple of cases I was surprised to find that they had made the pages describing their various practice areas post content. I'm not sure why. But I suspect that the idea might have been to have the phrase: /practice-areas/ as a part of their URL. I didn't really like the idea of treating pages like posts. It seems a bit like working the system. But apart from that, wouldn't pages have a higher value as "permanent" content? As posts - their publish date has more weight, right? And they'd get old? But maybe the previous developers were on to something and the category/post approach to listing practice areas is the way to go? I am starting a new site for a new firm and I'd like to feel more confident about the right structure to choose for this kind of website before I start. Does anybody know the right answer? Thanks!

Hello, I am trying to minimize my redirect chains that have been popping up in my Moz crawl issues. So I'd like to get clear on some best practices. I have a few clients that are getting their first redesign in a while. We are moving into Wordpress from good ole .html files. So I've installed a redirection plug in to create 301 redirects for those .html versions of the pages. But apparently I am already redirecting from www to non-www. I have the www set up as a CNAME going to the IP address - is that counting as the redirection? Sometimes though, the www is set up by making it an A record. Is one way better than the other? Finally, I'm forcing https for all my new sites now. Is whatever the host does to "force" https also counting as a redirect and contributing to my chain? Any advice will be appreciated!