I have started working with a few law firms this year. They already have websites and I am doing various marketing tasks such as copywriting, redesigns, and, of course, SEO.
In a couple of cases I was surprised to find that they had made the pages describing their various practice areas post content. I'm not sure why. But I suspect that the idea might have been to have the phrase: /practice-areas/ as a part of their URL.
I didn't really like the idea of treating pages like posts. It seems a bit like working the system. But apart from that, wouldn't pages have a higher value as "permanent" content? As posts - their publish date has more weight, right? And they'd get old? But maybe the previous developers were on to something and the category/post approach to listing practice areas is the way to go?
I am starting a new site for a new firm and I'd like to feel more confident about the right structure to choose for this kind of website before I start.
Does anybody know the right answer?
Thanks!