Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What should I name my Wordpress homepage?
-
I work almost exclusively in wordpress now. And I always hesitate when it comes to naming a site's homepage. I have to give it a name - right? I usually pick the business name or /home. And then that is identifies as the site's static homepage in the Wordpress settings and it works just fine.
But I've started to get warning that it is an issue because it creates redirects. For example, I just ran the Ryte service analysis on a website and it warned me about "Non-indexable pages with high relevance" and it's basically my homepage that has 29 incoming links that "passes all pagerank to https://ourdomain/home
But what am I supposed to call my homepage if not "Home"? It's not like the old days where anyone has to type it in. The root domain loads the homepage just as it should.
Can anybody advise me regarding best practices for what to name a Wordpress homepage for good SEO?
With thanks in advance for your help.
-
"The primary domain will definitely resolve to the homepage. My question is fairly Wordpress specific. When you create a new page or post you give it a title. Calling it "home" makes it easy to find on the admin side in the list of pages.
Whatever page I set as the "homepage" in the Wordpress admin settings, then the domain will resolve to that page no matter what I call it. And no one has to add the title as part of the URL or anything after the / to get there.
I could leave off the title of the page completely. It's not ideal for when I hand it off to clients. (People like things to be clearly labeled what they are.) But is that what you are suggesting I always do? "
I would call the homepage "Home" for the clients Because is ideal for breadcrumbs. In some situations especially e-commerce, it might be smart if it's a very well-known brand do use the well-known brand name as a homepage. For instance, switching "Home" with "Bestbuy"
"Home » SEO blog » WordPress » What are breadcrumbs? Why are they important for SEO?"
See: https://yoast.com/breadcrumbs-seo/
the SERPS will show
"Home » SEO blog » WordPress » What are breadcrumbs? Why are they important for SEO?"
<title><strong>This is an example page title</strong> - <strong>Example.com</strong></title>
Yoast SEO offers an easy way to add breadcrumbs to your WordPress site via PHP. It will add everything necessary not just to add them to your site, but to get them ready for Google. Just add the following piece of code to your theme where you want them to appear:
`if ( function_exists('yoast_breadcrumb') ) { yoast_breadcrumb( ' ','` `' ); } ?>`
-
If you have old you are I was like example.com/index.html or something like that. You can use this fantastic tool below the one labeled number two it is a miracle tool in my opinion for rewriting URLs U can write in anything in the custom URL and have it added to your htaccess file or nginx config file and you're up and running
-
https://yoast.com/research/permalink-helper.php (love this tool)
-
<label for="struct1">Default
?p=123
</label> -
<label for="struct2">Day and Name
/%year%/%monthnum%/%day%/%postname%/
</label> -
<label for="struct3">Month and Name
/%year%/%monthnum%/%postname%/
</label> -
<label for="struct4">Category - Name
/%category%/%postname%/
</label> -
<label for="struct5">Numeric
/archives/%post_id%
</label> -
custom you can use /%postname%/ or anything
<label for="struct1"></label><label for="struct2"></label><label for="struct3"></label><label for="struct4"></label><label for="struct6">Custom: or add what you want to change no matter what the URL</label>
RedirectMatch 301 ^//([^/]+)$ https://yoast.com/help/my-redirects-do-not-work//$1
Add the following redirect to the top of your
.htaccess
file:RedirectMatch 301 ^/([^/]+)/.html$ https://homepage.com/$1
Add the following redirect to the top of your
.htaccess
file:RedirectMatch 301 ^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(?!page/)(.+)$ https://homepage.com/$4
<form method="post">```
Even for NGINX> <form method="post"> > > Add the following redirect to the NGINX config file: > > ``` > rewrite "^/index.html" https://homepage.com/?p=$ permanent; > ```</form> If you’re moving your WordPress site to an entirely new domain, you’ll need to perform a domain redirect to avoid losing your content’s SEO. These instructions assume that you’ve backed up your site and[ moved it to its new domain](https://wordpress.org/support/article/moving-wordpress/). To perform this redirect, open up your _.htaccess_ file, and add this code to the top: `#Options +FollowSymLinks RewriteEngine on RewriteRule ^(.*)$ http://www.newsite.COM/$1 [R=301,L]` Use your new domain in place of _newsite.com_, and then save the file. You can also use any of the above-mentioned plugins to accomplish this task, as long as you activate it on your old site. Use your new domain in place of _newsite.com_, and then save the file. You can also use any of the above-mentioned plugins to accomplish this task, as long as you activate it on your old site. * https://wordpress.org/support/article/creating-a-static-front-page/ * https://www.wpbeginner.com/wp-themes/how-to-create-a-custom-homepage-in-wordpress/ * **Big photos** * https://i.imgur.com/U3rPAox.png * https://i.imgur.com/IR8plPZ.png * If you like APIs * https://developer.wordpress.org/themes/functionality/custom-front-page-templates/#is_front_page * https://wpengine.com/resources/wordpress-redirects/ Hope this helps & is not to overkill, Tom [IR8plPZ.png](https://i.imgur.com/IR8plPZ.png) [U3rPAox.png](https://i.imgur.com/U3rPAox.png) [GH6TeOJ.png](https://i.imgur.com/GH6TeOJ.png) [1ae8hu6.png](https://i.imgur.com/1ae8hu6.png)
-
-
Thomas is making the right point that you do always want your domain to point to your homepage. How you "name" it depends on the platform you are using. Mine was a Wordpress question. But a traditional website used to call the homepage index.html and the browser or server knows to resolve to that for the homepage.
That's oversimplified, but the point is that it depends on the platform, but regardless of how you get there, you want your domain to go to your homepage.
-
Tom,
I appreciate your reply and attempt to help. But I'm not sure you understand what I am asking. I understand the concept of the root domain and redirect, etc well.
The primary domain, will definitely resolve to the homepage. My question is fairly Wordpress specific. When you create a new page or post you give it a title. Calling it "home" makes it easy to find on the admin side in the list of pages.
Whatever page I set as the "homepage" in the Wordpress admin settings, then the domain will resolve to that page no matter what I call it. And no one has to add the title as part of the URL or anything after the / to get there.
I could leave off the title of the page completely. It's not ideal for when I hand it off to clients. (People like things to be clearly labeled what they are.) But is that what you are suggesting I always do?
-
Is it advisable to make a different name for your homepage and still get it ranked on search Engine? I open a new blog so that is what I want to know.
Thank you.
-
Name it https://ourdomain/
I would be extremely wary of creating a subfolder for the homepage. I would name the page home in the navigation name it whatever the site name is in the title tag.
To learn more about the title tag please read here https://moz.com/learn/seo/title-tag
if you are thinking of re-creating your URL structure in the same manner in which you demonstrated that you strongly recommend against it.
people who understand how to navigate websites and there are very many of them will go back to the/ after .com or whatever your URL TLD is I would strongly recommend against using /home unless you are redirecting from your old site to your new site which then I would strongly recommend redirecting both .com/home & .com/ to the same homepage that is simply one "/" after the TLD or .com
I hope that helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Truncated product names
Due to the restraints of category page layout many of the products in certain categories have the product titles truncated, in some cases missing off 2-5 words depending on the product in question. The product name which displays on the category page is lifted straight from the product page itself, so not possible to do something like "product name including spec..." to place ... to indicate a bit more. I'm assuming not but just wanted to check that Google will not frown on this. Text is not being hidden it just does not render fully in the restricted space. So there is a scenario of 'bits of' text in the source not displaying on the rendered page.
Technical SEO | | MickEdwards0 -
Should I use a canonical URL for images uploaded to a blog post in Wordpress?
Hi, I have a wordpress website that has articles/news posts witch contain imagery. I've noticed that in the Media Library, when you upload an image to a blog post it generates a new permalink ...article-name/article-image-01.jpg I have Yoast SEO plugin and have the option to set a canonical URL for this image. Should I point it back to the actual article? Thanks for any helpers with this.
Technical SEO | | Easigrass0 -
Yoast and wordpress duplicate meta
I'm using the Yoast plugin with wordpress and have noticed in my HTML I have duplicate meta data. For example my header starts with
Technical SEO | | simonatkinsphoto
<title>(title) </title<span><<br /><meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:site_name</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><span><meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:description</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><br /></span></span>Then I have the 'This site is optimised by Yoast" tagline followed by the same meta -<br /> <span><meta </span><span class="html-attribute-name">name</span><span>="</span><span class="html-attribute-value">description</span><span>" </span><span class="html-attribute-name">content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:title</span><span>" content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:description</span><span>" </span><span class="html-attribute-name">content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:site_name</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><br /></span></span></span></span>Is this likely to cause problems with Google and is there a way to stop both wordpress and Yoast adding meta to the header. </p></title>0 -
Homepage not indexed - seems to defy explanation
Hey folks Hoping to get some more eyes on a specific problem I am seeing with a clients site. Site: http:www.ukjuicers.com We have checked everything we can think of and the usual suspects here are not present: Canonical URL is in place Site is shown as indexed in search console No Crawl, DNS, Connectivity or server errors No robots.txt blocking - verified in search console No robots meta tags or directives Fetch as Google works Fetch & render works site command returns all other pages info command does not return the homepage homepage is cached and cache has been updated since this issue started: http://webcache.googleusercontent.com/search?q=cache:www.ukjuicers.com homepage is indexed in yahoo and Bing all variations redirect to the www.ukjuicers.com domain (.co.uk, .com, www, sans www etc) The only issue I found after some extensive digging was some issues with the HTTP and HTTPS versions of the site both being available and both specifying the canonical version as themselves. So, http site used canonicals with http and https site used canonicals with https. So, a conflict there with the canonical exacerbating the problem it is there to solve. The HTTPS site is not indexed though and we have set this up in webmaster tools and now the web developer has set redirects to ensure all versions even the https now 301 redirect to the http://www.ukjuicers.com page so these canonical issues have been ironed out. But... it's still not indexing the homepage. The practical implications of this are quite scary - the site used to be somewhere between 1st and 4th for keywords like 'juicers', 'juicer' etc. Now they are bottom of page 1 or top of page 2 with an internal page. They were jostling with the big boys (amazon, argos, john lewis etc) but now they are right at the bottom of the second page. It's a strange one - i have seen all manor of technical problems over the years but this one seems to defy sensible explanation. The next step is to do a full technical SEO audit of the site but I am always of the opinion that with many eyes all bugs are shallow so if anyone has any input or experience with odd indexation problems like this would love to get your input. Cheers
Technical SEO | | Marcus_Miller
Marcus0 -
Why does my Google Web Cache Redirects to My Homepage?
Why does my Google Webcache appears in a short period of time and then automatically redirects to my homepage? Is there something wrong with my robots.txt? The only files that I have blocked is below: User-agent: * Disallow: /bin/ Disallow: /common/ Disallow: /css/ Disallow: /download/ Disallow: /images/ Disallow: /medias/ Disallow: /ClientInfo.aspx Disallow: /*affiliateId* Disallow: /*referral*
Technical SEO | | Francis.Magos0 -
How can I Style Long "List Posts" in Wordpress?
Hi All, I have been working on a list-post which spans over 100 items. Each item on the list has a quick blurb to explain it, an image and a few resource links. I am trying to find an attractive way to present this long list post in Wordpress. I have seen several sites with long list posts however; they place their items one on top of the other which yields a VERY long page and the end user has to do a lot of scrolling. Others turn their lists into slideshows, but I have no data on how slides perform against 10-mile-long-lists which load in 1 page. I would like to do something similar to what List25.com does as they present about 5-10 items per page and they seem to have pagination. The pagination part I understand however; is there a shortcode plugin to format lists in an attractive way just like list25?
Technical SEO | | IvanC0 -
Exclude Child URLs from XML Sitemap Generator (Wordpress)
Hi all, I was recommended the XML Sitemap Generator for Wordpress by the very helpful Keith Bloemendaal and John Pring - however I can't seem to exclude child URLs. There is a section Exclude items and a subsection Exclude posts. I have tried inputting the URLs for the pages I don't want in the sitemap, however that didn't work. So I read that you have to include a list of "IDs" - not sure where on earth to find that info, tried the page name and the post= number from the URL, however neither worked. I hope somebody can point me in the right direction - and apologies, I am a Wordpress novice, and I got no answers from the Wordpress forums so turned right back to SEOmoz! Cheers.
Technical SEO | | markadoi840 -
Business name not showing on Google Maps Satellite View
Hi Everyone, When you go into Google Maps and look at the satellite view, you'll notice business names on some, but not all, businesses--like on the roof of the building. Where do I need to go to get this to work for my business? My Google Places pages are setup properly but as far as I can tell there is no setting for this. Is it the Service Area setting? Currently I have it set to "Yes, this business serves customers at their locations." Perhaps I need to set this to "No." Many thanks, Robert
Technical SEO | | AC_Pro1