Welcome to the Q&A Forum

Hey,

Personally, if this were me, I'd focus on making sure that traffic loss was kept to an absolute minimum when I launched. To do this, I would take a crawl of your current (live) website and get a list of all URLs and do exactly the same for your new site (dev site).

You'll want to make sure that you map out 301 permanent redirections for all of the URLs from your old website and point them to the most relevant URL on the new site. For example:

http://www.yoursite.com > Add a 301 permanent redirection that goes to > https://www.yournewsite.com

That way, you will maintain as much link equity as you can and look to maintain your traffic levels when you go live.

As well as that, make sure you complete the basics;

• Meta optimization
• Fix any broken links
• Complete an audit to check for improvements
• Image optimization

Those are just a few, but there are loads more than you can do. Check out this post from the Moz blog for some extra help.

Hope this helps?

Hi guys,

I'm in need of a reliable keyword research tool for Amazon and Walmart.

Is anyone able to recommend a good tool? Free or Paid is welcomed.

I've found KeywordTool.io/Amazon and MerchantWords but am struggling to find anything else to compare. I'd love to know your experience with these or any other tools you've used in the past.

Thanks in advance

Hi Tyler,

Thanks for your reply. I managed to get down to 98 unique IPs and ran a bulk reverse DNS/IP Look-up using this tool:

https://www.infobyip.com/ipbulklookup.php

Thanks for your help though!

Thanks Jo!

I've just had a quick search for 'Alsace bike tour' and is this a form of holiday cycling break?

If so, to me the keyword 'Alsace bike tour' would come under the Consideration stage as the user isn't quite ready to make a decision and book/purchase. So I would do some additional keyword research that looks for keywords and long tail phrases that users may use before they start searching for this? Hopefully that makes sense. You want to find some **Awareness **and Decision stage keywords.

As an example:

Awareness/Cluster Content: 'Best Cycling Holidays' with a content piece with something like '10 Of The Best Cycling Holidays in Europe'

**Consideration/Pillar: **'Alsace bike tour' with a page on your site dedicated to this package - detailing every little piece of information that any user may find useful. Remember to link out to any relevant cluster content that you create too.

**Decision/Target: **'Book Alsace bike tour' this is where users will come to book any packages that you have on offer for Alsace.

Use Moz's Keyword Explorer, Google's Keyword Planner, SEMrush and browse forums to get an idea of what people are searching for.

No problem - If you found this useful, I'd appreciate it if you could mark my answer as a 'Good Answer'

I'd suggest looking at some classes and workshops that are offered at SEO and marketing based events. SMX East usually offer some training and workshops at their event.

Great suggestion. You recently answered a query I had with regards to expired/annual content and this has proven to work quite well

Hey

On the cusp of it you seem to understand the keyword research/mapping/content writing process.

However, if you have multiple topics, it's best to cover those on a separate page/post. However, you will want to ensure that your page for Piedmont Bike Tours covers everything that your potential site visitors will need to know (you'll have a better understanding than me) but things like dates, times, accommodation, flights, transport links etc.

You can then create 'topic clusters' additional content pieces to cover these points in much greater detail and link to your relevant 'Piedmont Bike Tours' page.

Then simply repeat the process for other tour packages that you offer

Hopefully this helps?