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Hi,

I’m looking at a site at the moment that has a lot of products. For some of their category pages they have a ‘View All’ feature available. The URL uses this structure:

domain.com/category/sub-category/product

domain.com/category/sub-category/view-all < currently noindex applied

Should the view all page be available for indexing? The individual sub-categories and products are indexable

My immediate reaction is no, so long as the individual sub-cats are?

Hi Tyler,

Thanks for your reply. I managed to get down to 98 unique IPs and ran a bulk reverse DNS/IP Look-up using this tool:

https://www.infobyip.com/ipbulklookup.php

Thanks for your help though!

I'm doing some log file analysis and need to run a reverse DNS check to ensure that I'm analysing logs from Google and not any imposters. Is there a command I can use in terminal to do this?

If not, whats the best way to verify Googlebot?

Thanks

Is anyone else having an issue Keyword Explorer?

I'm added keywords to lists but there are a couple of problems:

1. The metrics are taking a long time to come through. I.e: at least 10-15 minutes
2. When I try to export my keyword list a completely different keyword export appears
3. When I try to refresh the explorer, my keywords are removed from the list and replaced some keywords/phrases that are completely unrelated

Any insight would be appreciated

Hi!

I'm working on a client site at the moment and I've discovered a couple of pages that are 404ing but producing a 200 OK response.

However, I have checked these URLs again and some are now producing a 404 Error response. No changes have been made (that I'm aware of) so it appears that the URLs are returning both 200 OK and 404 Error responses intermittently.

Any ideas what could cause this and the best solution?

Thanks!

Hey

On the cusp of it you seem to understand the keyword research/mapping/content writing process.

However, if you have multiple topics, it's best to cover those on a separate page/post. However, you will want to ensure that your page for Piedmont Bike Tours covers everything that your potential site visitors will need to know (you'll have a better understanding than me) but things like dates, times, accommodation, flights, transport links etc.

You can then create 'topic clusters' additional content pieces to cover these points in much greater detail and link to your relevant 'Piedmont Bike Tours' page.

Then simply repeat the process for other tour packages that you offer

Hopefully this helps?

Great suggestion. You recently answered a query I had with regards to expired/annual content and this has proven to work quite well

Hi guys,

I'm in need of a reliable keyword research tool for Amazon and Walmart.

Is anyone able to recommend a good tool? Free or Paid is welcomed.

I've found KeywordTool.io/Amazon and MerchantWords but am struggling to find anything else to compare. I'd love to know your experience with these or any other tools you've used in the past.

Thanks in advance

Hi,

I've started working with a client that provides VIP packages for various sporting events. They have a number of landing pages for these specific events that happen every year.

What's the best way to go about maintaining traffic and optimising these pages going forward?

I looked to see how some of their competitors are handling this and they seem to create a new landing page for the following year and simply add a '301 Permanent Redirect' to the old (expired event) so it points to the next one.

Is this the best approach or is there a better way to handle this?

Alternatively, would it be OK to simply change the dates on the existing page to the following years dates (when available) or simply add a 'Dates TBC' with some basic information.

Help/advice would be appreciated

That certainly makes sense Kevin - good point.

Hi Guys,

So I'm currently mapping out a load of meta recommendations for a new client we're working with and i just wanted to get an idea about the do's and don'ts of adding product prices into page titles etc.

I've looked around to see how people and other marketer feel about this and the response seems to be mixed. I've included prices in titles in the past and had mixed success - I was just wondering if it's something you do regularly or something that you prefer to avoid?

I don't think there is any right or wrong answer here - just be good to see how people feel about it.

Thanks!

I'd suggest looking at some classes and workshops that are offered at SEO and marketing based events. SMX East usually offer some training and workshops at their event.

No problem - If you found this useful, I'd appreciate it if you could mark my answer as a 'Good Answer'

I've just had a quick search for 'Alsace bike tour' and is this a form of holiday cycling break?

If so, to me the keyword 'Alsace bike tour' would come under the Consideration stage as the user isn't quite ready to make a decision and book/purchase. So I would do some additional keyword research that looks for keywords and long tail phrases that users may use before they start searching for this? Hopefully that makes sense. You want to find some **Awareness **and Decision stage keywords.

As an example:

Awareness/Cluster Content: 'Best Cycling Holidays' with a content piece with something like '10 Of The Best Cycling Holidays in Europe'

**Consideration/Pillar: **'Alsace bike tour' with a page on your site dedicated to this package - detailing every little piece of information that any user may find useful. Remember to link out to any relevant cluster content that you create too.

**Decision/Target: **'Book Alsace bike tour' this is where users will come to book any packages that you have on offer for Alsace.

Use Moz's Keyword Explorer, Google's Keyword Planner, SEMrush and browse forums to get an idea of what people are searching for.

For content marketing I'd highly recommend looking at the HubSpot inbound methodology and buyers journey.

You may or may not be aware that users tend to go through something called a 'buyers journey' passing through three key stages that are 'Awareness, Consideration and Decision' with content labelled as Cluster, Pillar and Target.

When it comes to creating content you should try to bare this in mind. For example:

If you were a personal trainer you might do some keyword research and find the following, marking it at different stages of the buyers journey and content type.

Awareness/Cluster Content: 'how to get fit' (the user has an issue that they are trying to find a solution for)
Consideration/Pillar Content: 'personal training sessions' (after researching, they have found a potential solution)
Decision/Target Content: 'book personal training sessions' (after further research, they know what they want/need)

When you have a detailed keyword list with ideas that fall into these parts of the journey it should make creating content a little easier.

In answer to your question:

Just because you're not targeting a specific keyword doesn't mean that you won't rank for it (it will just make it less likely and more difficult). Ideally, you want to create 'Pillar Content' as this will be the main category of a subject. You would then create and link to/from the related 'Cluster Content'.

Google is very good at determining certain keywords and other related terms such as synonyms and something called LSI keywords. If you're not targeting other related terms but mention them in your content, chances are you may get a small amount of traffic from it as long as the content is of good enough quality.

Hopefully this helps?

Hi,

So I have started using the new Search Console and for one of my clients, there are a few 'Index Coverage Errors'.

In the old version you could simply, analyse, test and then mark any URLs as fixed - does anyone know if that is possible in the new version? There are options to validate errors but no 'mark as fixed' options.

Do you need to validate the errors before you can fix them?

Hi Becky,

Without really investigating this it's hard to find an exact reason as to why you're experiencing ranking drops. You're right to check for any recent algo updates, but if there was something large - the entire SEO and digital marketing community would be losing their minds now.

If I were you, I'd take some time to analyse the pages that have experienced the ranking drops, looking into the following areas:

• Check for algorithm updates (which you've done)
• Run your site and URLs through Page Speed Insights and make sure that there are no serious errors highlighted. If there are, make sure you get them fixed ASAP.
• Check that Google can actually see those pages, making sure that there aren't any nofollow, noindex tags in place
• Log into your Google Search Console account and check for any crawl errors, indexing errors & sitemap faults etc
• Run a crawl of your site in a tool such as Screaming Frog and check for any 404's, 302's and any redirect loops that may need to be addressed
• Do a full backlink analysis to make sure that any links pointing to your site are relevant and not spammy. Any low quality links pointing to your site, whether you built them recently or years ago will be having a negative effect
• I noticed that the URLs on your site don't use a trailing slash at the end. However, when I manually add a trailing slash, both URLs are showing as '200 OK' meaning that these can be considered as two different pages, which can cause confusion to Googlebot. I'd recommended making sure that any URLs that include a trailing slash are automatically redirected to the version without one - implement that site wide.
• Also, should a user search a URL on your site with a capital letter in the URL - they are being directed to a '404 Error' page. Implement a site wide redirection to make sure that any URLs that include a capital letter are then redirected to the correct lowercase version. For example: http://www.yoursite.com/proDuct > http://www.yoursite.com/product

I'm sure there are a few other areas that you can look into but hopefully that provides you with a good basis.

Best of luck

Thanks Andy - that was my first instinct. I've had a look around at some large sites such as Amazon etc for a little inspiration.

As it wasn't something I've implemented before I wasn't sure if it would be bad practice.

Hi,

I'm working with a new client that works with a lot of suppliers and they want to have their titles built in a specific way.

If I generate a template (so to speak) will generating dynamic meta titles have a negative effect on their SEO and is this even possible? If so, what would be the best way to handle this? There is approximately 100 suppliers.

Any feedback/advice is appreciated!

Hey,

Personally, if this were me, I'd focus on making sure that traffic loss was kept to an absolute minimum when I launched. To do this, I would take a crawl of your current (live) website and get a list of all URLs and do exactly the same for your new site (dev site).

You'll want to make sure that you map out 301 permanent redirections for all of the URLs from your old website and point them to the most relevant URL on the new site. For example:

http://www.yoursite.com > Add a 301 permanent redirection that goes to > https://www.yournewsite.com

That way, you will maintain as much link equity as you can and look to maintain your traffic levels when you go live.

As well as that, make sure you complete the basics;

• Meta optimization
• Fix any broken links
• Complete an audit to check for improvements
• Image optimization

Those are just a few, but there are loads more than you can do. Check out this post from the Moz blog for some extra help.

Hope this helps?

Thanks Jo!

Hey guys,

I'm in the process of completing some keyword research using Keyword Explorer but every time I complete a search I'm told that explorer is unable to perform the search at this time and that I should refresh the page, or search with a new query.

Is anyone else having this issue/had this problem in the past?