Hi All,
I would like to understand how visitors navigate through my site and find out where the main drop out areas are (i.e. what pages / sections of the site do users leave on).
I will then be segmenting by mobile, tablet, new visitor, returning etc. to see how the various subsets of users behave.
To do this I generally do the following:
-
Identify main sections of the (ecomm) site: homepage, category pages, product pages, cart, checkout 1, checkout 2, checkout x, payment confirmation.
-
For each section above I either use a segment to isolate that section of the site, either by regex or a simple page selector and apply to the Audience >> Overview report and record the resulting session count.
OR
I filter the Behaviour >> Site Content >> All Pages report to isolate the various site sections and record unique pageviews.
- I then plot these figures horizontally under a heading for each section of the site representing a flow between the pages of the site with a calculation showing the difference between each section of the site which represents user drop off.
Hope that makes sense.
What I am interested to know is, do you have any better suggestions to the process laid about above.
Do you see any issues with this process?
