Welcome to the Q&A Forum

Become the sensitive counselling industry 'go to guy'. Be giving advice in all manner of forums and blogs. be the guy with the sensible hat on in the wild and crazy internet!

And then blog about it on a more personal level.

Have you thought of maybe doing a podcast? If giving serious, objective advice is the goal then not everyone wants it on a monitor at work or in their 'favorites' at home. A podcast is also more intimate, your voice going straight into their ears! (Look up the not for the faint of heart 'Dan Savage podcast' as an example, or A Nerd of Advice)

Be a guest on a local radio show - or become their expert. Give free counseling, or at least free counseling literature to anyone and everyone.

Facebook may not be the right place to be as it is a bit discouraging when you see a friend has 'liked' ABC Counseling....

I know this is no SEO advice, but some argue that SEO is turning into ecommerce.

Good luck!

If you are still focused on PR then the quickest and best way to do it is quite simple through original and relevant content with an ongoing link building strategy.

Simple eh?

With the higher ticket item you can expect a longer sales process. 'Woo the buyer'.

Compare it to winning a baseball season - as ready to win as you may be at the beginning of the year you can only do so at the end of the season!

I'd suggest sticking to creating a new email account yourself or from your customer. Its easier for you to compartmentalise what is happening, especially when there is a flood of links!!

I think it is also ethically more correct to use a customer's email address, you after all creating the links for them, not for yourself.

Jez,

You are completely correct. Change the redirect to 301 and watch the link juice flow!

A big drawback for using Google URL Shortener for anything is that it is not private. Simply add '.info' to the end of the goo.gl url and you ahve all the juicy data you need.