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Andy, Thank you so much. I had a feeling I was making this out to be something much harder than it actually was. Of course you can't average percentages. That explains everything. Thank you!

Hello All,

I'm attempting to see why organic search bounce rate has increased by 5% when compared to last year for a certain section of my website. I am using a custom segment to filter the specific pages I want to look at. Once the custom segment is set, I go to Acquisition - > Channels - > Organic. Then, I click the Landing Pages tab. Because we don't have keyword data anymore the only thing I can look at is the landing pages that contributed to the change in bounce. Finally, I set my date range and compare to the same date range as last year. Once I set the date range I am presented with a list of URLs and the percent change in bounce rate for each URL. This is where I get confused. If you look at the average bounce rate at the top of the column (example 1 attached) it does not add up with the data below it. If you export all of the data to excel, and then do an "Average" function in Excel, the data adds up to 17.29% instead of 35.04% for Sept. 2013. Why does this not add up? Isn't GA calculating the Average?

Also, I always notice several URLs with only 1 session per URL. Several of these 1 session URLs have a 100% bounce rate. Since the bounce rate at the top of the column (example1) is a reflection of the average bounce rate, wouldn't these 1 session URLs significantly distort my data?

I ultimately just want to see the pages that are contributing to the increased bounce rate when compared to last year. Having a hard time figuring this one out.

Thank you all,

Dave

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Hey Mike,

Thanks so much for the reply. I apologize for taking so long to respond! I have my Moz emails separated into a different email folder that I rarely check. We ended up abandoning GTM and coming up with a developer supplied solution, but I'd still love to try this out. We'd love to be able to do all of the event tracking without involving developers! I will try this out within the next few weeks on a new site and definitely respond back.

Thanks Mike.

Hey Everyone,

I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters:

Category: Search

Action: Search Value

When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event....

Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter?

Thanks everyone!