In his time as owner of the Southern Californian guerrilla marketing and advertising company Terrific AD, David McClellan experienced firsthand the profound impact that social media was having on a new (and old) generation of consumers. Witnessing company after company either ignore or misuse the most powerful marketing tools that exist, David set out to take his knowledge and experience in social media to the masses. Aside from being well-versed with the majority of social media sites, David has specifically developed and applied a large number of skills and techniques to help businesses take advantage of Twitter. Combining his passion and affinity for successfully executing marketing strategies with a keen ability in all things social media makes David McClellan an invaluable member of DrivinMedia.