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Thanks for the information on this!
It looks like this phased out the previous keyword difficulty tool right? If so, I am a bit disappointed that the daily limits seem so low (about the same for a whole month as the previous daily limit) - is this correct or am I missing something?
On this webpage, we have an interactive graphic that allows users to click a navigational element and learn more about an anatomical part of the knee or a knee malady. For example, a user could click "Articular Cartilage" and they will land on this page: http://www.neocartimplant.com/knee-anatomy-maladies/anatomy/articular-cartilage
The weird thing is whether you perform a Google Search for the above URL or for a string of text on that URL (i.e. "Articular cartilage is hyaline cartilage (as opposed to menisci, which consists of fibrocartilage) on the articular surfaces, or the ends, of bones. This thin, smooth tissue lines both joint surfaces where the bones come together to form the knee. ") the following page ranks:
http://www.neocartimplant.com/anatmal/knee-anatomy-maladies/anatomy/articular-cartilage.php
I have two questions:
1 - Any idea on how the Googlebot is getting to that page?
2 - How should I get the Googlebot to index the correct page (http://www.neocartimplant.com/knee-anatomy-maladies/anatomy/articular-cartilage)?
Thanks in advance for your help!
Hi Monica,
Agreed there are no perfect tracking options out there. With CallRail, it automatically pushes an event to Google Analytics and can automatically push conversions based on simple logic. However, it does lack true revenue tracking. That being said, the list of events that CallRail pushes is very easy to map back to the revenue. I have personally implemented CallRail, IfByPhone, and Mongoose Metrics for 20+ clients and agree that none are perfect though.
Mongoose Metrics does have a cool way for an agent to log the revenue at the end of the call and likelihood that the lead will close or if they already have. However, it is still not automatic and depends on the agent remembering/entering accurate information.
A newcomer to the game that I have heard great things about is LogMyCalls. It does automatically analyze a conversation and provide very valuable summaries. It is great for training from what I have heard. However, since I have not personally used it, I did not want to recommend it just yet.
In order to close the gap and move closer to the Holy Grail of complete tracking, you are going to need a dynamic number insertion call tracking solution. The way this works is a small piece of code (javascript) similar to a Google Analytics code snippet is installed on your site. This allows the call tracking software to determine the source of the visit (i.e. Facebook, Google Organic, AdWords, etc.) and dynamically swap the number the viewer sees. For example, if your usual number is 800-456-7890, the software "knows" that the end-user originated from AdWords, cookies the user as an AdWords visitor, and serves a new number (i.e. 800-123-4567) that forwards to the 800-456-7890 number. When the number forwards, it will create a virtual website visit that is tracked in Google Analytics. Even if the visitor comes back later on, it will use the cookie placed to serve them the same dynamic number.
My company uses a solution named CallRail. It is as easy to set up as Google Analytics and then the account setup takes between 15-60 minutes depending on how in-depth you want to go with numbers and settings. VERY easy to use. I implemented this for many clients when I was a consultant and have been a happy customer for some time.
Hello,
This is most likely not something to be worried about if it corresponded with the latest Mozscape Index. The number of links and depth crawled with each update can vary - the details on this can be found on the Mozscape API Index page (link below). Since the crawl changes in depth/size, the DA, PA, etc. numbers will differ from crawl to crawl even for a "steady-state" site. If all five companies experienced a similar percentage or numerical drop, I am inclined to think that this drop is simply related to the crawl.
The current stats for the latest crawl can be found here: http://moz.com/products/api/updates
Rand wrote a post that explained the crawl well here.
Have a great weekend and good luck!
Hello!
Two tools you might want to use to quickly check this include:
1 - 301 Redirect Checker Chrome Plugin
2- Screaming Frog
I regularly use both of the above tools in addition to the moz crawl test and Google Webmaster Tools. Hope this helps!
While I understand you are looking for the lowest metrics that are acceptable, I think that is the wrong way to go about it. The focus should not be on the metrics and instead on the users and the relationship. In fact, if you hone in on only authoritative sites, your link footprint will appear very unnatural. Basically, it is unnatural to have ALL authoritative links and that does not look good to the search engines.
There was a great post by James Finlayson on moz last year. This post will hopefully do a better job explaining this than my brief answer:
http://moz.com/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties
Although the post was about guest blogging, it definitely pertains to your situation as well. Imagine you arbitrarily decide that the lowest DA you want is 30. Your link graph will look a ton like the unnatural one under the Link Quality section. Instead, just focus on building relationships and links where it simultaneously profits users and your brands and the outcome is guaranteed to be good.
Hey Matt,
The best way to tell what the news organization or site is using is to turn off javascript or view the google cache to determine how Google "sees" the page.
This article is using the second option in the article I mentioned - snippets. Here is what the article has to say about that:
"If you prefer this option, please display a snippet of your article that is at least 80 words long and includes either an excerpt or a summary of the specific article."
Great question! Yes, Google has an effective way to deal with this since 2007. The three ways they deal with this include first click free, subscription designation, and then disallowing content. Here is their official support article on it:
https://support.google.com/news/publisher/answer/40543?hl=en
Here is a quote from the help article:
"To summarize, we will crawl and index your site to the extent that you allow Googlebot to access it. In order to provide the best possible user experience and help more users discover your content, we encourage you to try First Click Free. If you prefer to limit access to your site to subscribers only, we will respect your decision and show a “subscription” label next to your links on Google News."
Here is what Matt Cutts said about it in an interview with Search Engine Land:
"First Click Free originated with Google News, but you can use the same way of handling content in web search (show the same page to users and Googlebot, then if the user clicks to read a different article, then you can show them the registration or pay page). Because the same page is presented to users and to Googlebot, it’s not cloaking. So First Click Free is a great way if you have premium content to surface it in Google’s web index without cloaking. Hope that makes sense."
It is possible to allow the Googlebot to access the content and simultaneously NOT provide it for free to non-subscribers. The above help article above should answer all of your questions. Hope this helps!
Hello,
I just checked and the 301 redirects appear to be implemented properly. I would not worry about the difference in PA/DA between the www. and non-www. version - this is simply a metric tied to the number and quality of links going into the www. version vs. the non-www. version.
With time, the non-www. version will accumulate more links and more authoritative links that will ultimately power the rankings. As you build and naturally produce more links to the non-www. version this version of the page will become more and more authoritative. It should quickly become more authoritative in all metrics than the www. version.
Even in the short-term, I would not stress over the very small amount of link equity that is lost in the one 301 redirect between the www. version and the non-www. version. This is a VERY minor/small SEO impact (if one at all).
Hi!
The next scheduled update is on November 5th. The current index is dated October 9th. Typically, the index is updated approximately once per month. For more information on past and future (in the left side-bar), you can always visit the following link:
http://moz.com/products/api/updates
Hope that helps!
I would strongly advise against moving your own domain name to anything other than another domain that you own. You will lose a small (minimal) amount of link equity from the redirect, but that is not the big reason. Several of the primary reasons I would encourage you to weigh this decision carefully include:
I would look long and hard at why I am thinking about moving (i.e. I like the builder) and see if there aren't other good options that would allow me to stay on my own domain rather than a .weebly domain. You lose a small amount (minimal) of SEO benefit, but more importantly lose control and options.
The short answer is those links are useless and will not benefit your company in any meaningful way.
Press releases by themselves should not be considered a good link building tactic. Press release ARE effective when you use them to promote something you have done that is newsworthy. In this case, the press release is a hook to catch a journalist and hopefully get positive PR and interviews that link back to you. It is not the link from the press release that helps you, but the editorial link from a highly authoritative site that helps. Unless you have something exciting enough to share with a friend at a bar, you probably should not be using a press release for it.
If you would like to read additionally on this, check out this article:
http://searchengineland.com/how-prweb-helps-distribute-crap-into-google-news-sites-140597
Hi Jack,
That is normal for the keyword rankings not to match up properly and is a pretty common occurrence due to personalized search, etc. In the top, right corner of the Keyword Analysis tool you actually get to select the search engine and country that you want to use to pull SERP data from.
You might want to read further about the tool on the help hub: http://www.seomoz.org/help/keyword-analysis
Hope that helps and good luck!
Hi Matt,
This is also happening to me. Each time I enter a new domain to research, OSE requires that I log in again. I have filed a help ticket with moz and will update when I hear back from them.
I would be very careful making embeddable widgets as an important facet of your link building campaign. This tactic used to work very well, but has been on Google's radar for some time now. In August of last year, Matt Cutts said the following: "I would recommend putting a nofollow, especially on widgets." The attached video of him discussing this may be helpful to you as you consider this tactic.
With regards to the anchor text, I would be VERY careful with it if you decide to proceed. I would personally recommend abandoning this tactic (unless there is a value outside of link building) and investing in high-quality content instead, but, if you do decide to proceed, I would build solely branded anchor text. This would be more defendable if a Google engineer ever flags the site. It won't look like you were trying to game the rankings on a keyword, but may still have a positive impact on the rankings. I would proceed with caution before doing that though.
Instead of putting the effort into a widget, I would put it into something that lives on your site (evergreen content) and provides a ton of value to end users. That will attract links and real users.
Hope this helps!
Hey Laura,
SEOmoz uses data from OSE for its DA, PA, and other link metrics. Since SEOmoz only updates the index every four weeks (lately it has been more like every two weeks), the data is a little bit delayed and not instantaneous. In addition, the actual crawl takes two to three weeks to complete meaning the data will not necessarily be included in the next update. Basically, the link should show up in OSE and impact your DA/PA within six weeks or so. One thing to keep in mind -- the delay in OSE will not impact the timeframe in which Google considers the link for rankings.
I would definitely spend the next couple of weeks building additional high-quality links and cleaning up the backlink profile. It is rare for one authority link to 'undo' all of the problems that a spammy backlink profile has caused.
Hello!
Two tools you might want to use to quickly check this include:
1 - 301 Redirect Checker Chrome Plugin
2- Screaming Frog
I regularly use both of the above tools in addition to the moz crawl test and Google Webmaster Tools. Hope this helps!
Hi Joseph!
It sounds like you have been busy and I'm sure you are ready to see the fruits of your labor! One thing that may be helpful to realize is how DA and PA work. There is quite a bit of delay due to crawl frequency and delays associated with the crawl and these metrics are delayed by approximately four weeks or so. This is the same reason that a recent article on HuffPo or TechCrunch will show a PA of zero. This could easily be what is going on here. I use a combination of more real-time metrics (i.e. AHREFS and Majestic) in addition to moz metrics.
That being said, to increase DA/PA you have to build high-quality links into the site. My opinion is the best way to do this is to make ridiculously good assets and content and then promote them to influencers in the nice.
Good luck with the site!
While I understand you are looking for the lowest metrics that are acceptable, I think that is the wrong way to go about it. The focus should not be on the metrics and instead on the users and the relationship. In fact, if you hone in on only authoritative sites, your link footprint will appear very unnatural. Basically, it is unnatural to have ALL authoritative links and that does not look good to the search engines.
There was a great post by James Finlayson on moz last year. This post will hopefully do a better job explaining this than my brief answer:
http://moz.com/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties
Although the post was about guest blogging, it definitely pertains to your situation as well. Imagine you arbitrarily decide that the lowest DA you want is 30. Your link graph will look a ton like the unnatural one under the Link Quality section. Instead, just focus on building relationships and links where it simultaneously profits users and your brands and the outcome is guaranteed to be good.