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Hi!
The next scheduled update is on November 5th. The current index is dated October 9th. Typically, the index is updated approximately once per month. For more information on past and future (in the left side-bar), you can always visit the following link:
http://moz.com/products/api/updates
Hope that helps!
I would strongly advise against moving your own domain name to anything other than another domain that you own. You will lose a small (minimal) amount of link equity from the redirect, but that is not the big reason. Several of the primary reasons I would encourage you to weigh this decision carefully include:
I would look long and hard at why I am thinking about moving (i.e. I like the builder) and see if there aren't other good options that would allow me to stay on my own domain rather than a .weebly domain. You lose a small amount (minimal) of SEO benefit, but more importantly lose control and options.
The short answer is those links are useless and will not benefit your company in any meaningful way.
Press releases by themselves should not be considered a good link building tactic. Press release ARE effective when you use them to promote something you have done that is newsworthy. In this case, the press release is a hook to catch a journalist and hopefully get positive PR and interviews that link back to you. It is not the link from the press release that helps you, but the editorial link from a highly authoritative site that helps. Unless you have something exciting enough to share with a friend at a bar, you probably should not be using a press release for it.
If you would like to read additionally on this, check out this article:
http://searchengineland.com/how-prweb-helps-distribute-crap-into-google-news-sites-140597
Hi Jack,
That is normal for the keyword rankings not to match up properly and is a pretty common occurrence due to personalized search, etc. In the top, right corner of the Keyword Analysis tool you actually get to select the search engine and country that you want to use to pull SERP data from.
You might want to read further about the tool on the help hub: http://www.seomoz.org/help/keyword-analysis
Hope that helps and good luck!
Hi Matt,
This is also happening to me. Each time I enter a new domain to research, OSE requires that I log in again. I have filed a help ticket with moz and will update when I hear back from them.
I would be very careful making embeddable widgets as an important facet of your link building campaign. This tactic used to work very well, but has been on Google's radar for some time now. In August of last year, Matt Cutts said the following: "I would recommend putting a nofollow, especially on widgets." The attached video of him discussing this may be helpful to you as you consider this tactic.
With regards to the anchor text, I would be VERY careful with it if you decide to proceed. I would personally recommend abandoning this tactic (unless there is a value outside of link building) and investing in high-quality content instead, but, if you do decide to proceed, I would build solely branded anchor text. This would be more defendable if a Google engineer ever flags the site. It won't look like you were trying to game the rankings on a keyword, but may still have a positive impact on the rankings. I would proceed with caution before doing that though.
Instead of putting the effort into a widget, I would put it into something that lives on your site (evergreen content) and provides a ton of value to end users. That will attract links and real users.
Hope this helps!
Hey Laura,
SEOmoz uses data from OSE for its DA, PA, and other link metrics. Since SEOmoz only updates the index every four weeks (lately it has been more like every two weeks), the data is a little bit delayed and not instantaneous. In addition, the actual crawl takes two to three weeks to complete meaning the data will not necessarily be included in the next update. Basically, the link should show up in OSE and impact your DA/PA within six weeks or so. One thing to keep in mind -- the delay in OSE will not impact the timeframe in which Google considers the link for rankings.
I would definitely spend the next couple of weeks building additional high-quality links and cleaning up the backlink profile. It is rare for one authority link to 'undo' all of the problems that a spammy backlink profile has caused.
Hello!
Two tools you might want to use to quickly check this include:
1 - 301 Redirect Checker Chrome Plugin
2- Screaming Frog
I regularly use both of the above tools in addition to the moz crawl test and Google Webmaster Tools. Hope this helps!
Hi Joseph!
It sounds like you have been busy and I'm sure you are ready to see the fruits of your labor! One thing that may be helpful to realize is how DA and PA work. There is quite a bit of delay due to crawl frequency and delays associated with the crawl and these metrics are delayed by approximately four weeks or so. This is the same reason that a recent article on HuffPo or TechCrunch will show a PA of zero. This could easily be what is going on here. I use a combination of more real-time metrics (i.e. AHREFS and Majestic) in addition to moz metrics.
That being said, to increase DA/PA you have to build high-quality links into the site. My opinion is the best way to do this is to make ridiculously good assets and content and then promote them to influencers in the nice.
Good luck with the site!
While I understand you are looking for the lowest metrics that are acceptable, I think that is the wrong way to go about it. The focus should not be on the metrics and instead on the users and the relationship. In fact, if you hone in on only authoritative sites, your link footprint will appear very unnatural. Basically, it is unnatural to have ALL authoritative links and that does not look good to the search engines.
There was a great post by James Finlayson on moz last year. This post will hopefully do a better job explaining this than my brief answer:
http://moz.com/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties
Although the post was about guest blogging, it definitely pertains to your situation as well. Imagine you arbitrarily decide that the lowest DA you want is 30. Your link graph will look a ton like the unnatural one under the Link Quality section. Instead, just focus on building relationships and links where it simultaneously profits users and your brands and the outcome is guaranteed to be good.
I second Jonathan on copyscape -- it is a great tool to check for external duplicate content and the Copysentry feature is fairly good when combined with other checking methods.
To check for internal duplicate content, check out http://www.siteliner.com/ They are new, but it has been helpful each time I have tried it (and free).
Hello!
I know when you are first getting started you really want to set obtainable goals and benchmarks of acceptable link building volumes - don't focus on this. Instead, focus on realistic timelines to launch exceptional content. Launching this content will make the link building exponentially easier, but NOT automatic. I'm not talking about just another blog post, top-XX list, or infographic here. I am talking about something that is so cool people will want to talk about it. If you are in a boring niche, think parallel niches. If you are in a narrow niche, think broader. For example, I am in the East TN travel niche, but my team recently created a cool digital asset for the whole country that had good success.
Once you build the content, you should also set realistic outreach goals. Don't reach out to TechCrunch, HuffPo, etc. unless it is the type of content they regularly post. Instead, look at who is linking to similar assets (use OSE, AHREFS, Majestic, etc.) and start there. Personalize pitches for each site and make the pitch as irresistible as possible. Depending on the asset type, it may be possible to involve some of the influential site owners/bloggers in creative process.
At the end of the day numbers and quality don't matter as much as creating high-quality, exceptional content on a regular basis. You will have some strike-outs, but you will also have some home-runs. The process for content creation and the promotion of that content is what you need to focus on not the number OR quality of the links (initially).
While the location information has the potential to be very helpful in making business decisions, this data is far from perfect. Google still primarily accomplishes location mapping using IP addresses (specific) and ranges. If the information is not available, a location (not set) will be reported. This simply means that the information was not captured due to not having an IP address to work with. Looking at 100,000+ visits in one of my web properties over the past 30 days we are running between 3-4% location not set. In addition, there are major issues associated with accuracy for mobile devices.
Google says the following on their official page:
"For web visitors, Location is derived from mapping IP addresses to geographic locations. City location may not be accurate for visits from mobile devices.
You can read more about it here:
https://support.google.com/analytics/answer/1144408?hl=en
Hope that helps!
Hey Matt,
The best way to tell what the news organization or site is using is to turn off javascript or view the google cache to determine how Google "sees" the page.
This article is using the second option in the article I mentioned - snippets. Here is what the article has to say about that:
"If you prefer this option, please display a snippet of your article that is at least 80 words long and includes either an excerpt or a summary of the specific article."
Hi Rand,
His portfolio is here: http://www.design.evasilev.com/
Overall, his work is good. However, the amount of hours you are willing to allow will determine how detailed/customized he can get. In addition, definitely have all of your information in a thorough project brief so you don't run up charges clarifying the data.
You may also be interested in a recent post by Jon Cooper on infographics: http://pointblankseo.com/visualizations He has good tips on creating one on a budget, finding data, and promotion.
Good luck to you!
Great question! Yes, Google has an effective way to deal with this since 2007. The three ways they deal with this include first click free, subscription designation, and then disallowing content. Here is their official support article on it:
https://support.google.com/news/publisher/answer/40543?hl=en
Here is a quote from the help article:
"To summarize, we will crawl and index your site to the extent that you allow Googlebot to access it. In order to provide the best possible user experience and help more users discover your content, we encourage you to try First Click Free. If you prefer to limit access to your site to subscribers only, we will respect your decision and show a “subscription” label next to your links on Google News."
Here is what Matt Cutts said about it in an interview with Search Engine Land:
"First Click Free originated with Google News, but you can use the same way of handling content in web search (show the same page to users and Googlebot, then if the user clicks to read a different article, then you can show them the registration or pay page). Because the same page is presented to users and to Googlebot, it’s not cloaking. So First Click Free is a great way if you have premium content to surface it in Google’s web index without cloaking. Hope that makes sense."
It is possible to allow the Googlebot to access the content and simultaneously NOT provide it for free to non-subscribers. The above help article above should answer all of your questions. Hope this helps!
I have used an oDesk provider named Zhenia Vasiliev to have high-quality infographics produced in the price range of $500 to $800. He lives in the UK so communication is easy, but he can be a little late when it comes to deadlines. I would steer clear of most of the cheap designers on the freelance sites though -- a lot of them are just using programs like piktochart and communication can be a headache.
Regardless of what option you decide on, make sure that the infographic presents awesome information in a unique way that your target user base will enjoy. Right now the Internet is flooded with crappy infographics and there is nothing inherently magical about them. Good luck!
Hello,
This is most likely not something to be worried about if it corresponded with the latest Mozscape Index. The number of links and depth crawled with each update can vary - the details on this can be found on the Mozscape API Index page (link below). Since the crawl changes in depth/size, the DA, PA, etc. numbers will differ from crawl to crawl even for a "steady-state" site. If all five companies experienced a similar percentage or numerical drop, I am inclined to think that this drop is simply related to the crawl.
The current stats for the latest crawl can be found here: http://moz.com/products/api/updates
Rand wrote a post that explained the crawl well here.
Have a great weekend and good luck!