Hi Tanveer,

My name is David Black and I'm the Director of Customer Success here at SEMrush. I can't necessarily speak for Moz but I can tell you that SEMrush offers two variations of Keyword Competition/Difficulty and both are scaled.

In our keyword reports, you'll find a column labeled "Com." (it means competitive density). This is level of competition in AdWords. But, don't be confused because the metric also appears in our Organic Keyword reports. The scale is from 0 to 1. The closer the number is to 1, the higher the difficulty.

Now, if you need some way to measure Organic difficulty, you'll want to use our Keyword Difficulty tool. This is a scale from 0 to 100% with 100% being the most difficult. It's a proprietary formula but it's based on the overall visibility of the domains which rank for that keyword in the top 20 spots.

If you need any further information feel free to write or call into our support team at mail@semrush.com.

Have a great weekend!

Hey Jay!

My name is David Black and I'm the Director of Customer Success here at SEMrush. I see you mentioned our service so I wanted to throw this out there... have you tried the new SEO Ideas tool within our Projects Suite? I would really encourage you to try it if you haven't already.

Essentially, we're doing exactly as you described. Based off of the SERPs collected within your Position Tracking campaign, we scan the content of the pages that rank within the top 10 for your target keywords and pull together a list of related keyword suggestions found on these pages and analyze how frequently they use them. This is going to help enrich your own content or find new opportunities.

It also pulls together ideas for backlinks and onsite optimization. The best part is that it does it on the fly as opposed to our regular keyword analytics reports. It's pretty awesome. You can check out an article from our User Manual that should help you get started - http://www.semrush.com/manual/what-is-seo-ideas/

I hope this helps!

Hello,

I hate to dig up an old thread but I've been attempting to personally monitor channels outside of our own and hopefully I can shed some light on two issues here - CPC and our Support. By the way, I'm SEMrush's Director of Customer Success so this hits close to home.

First, it seems that the OP is wondering about our metric for Ads Traffic Price (not the keywords CPC specifically) which is an estimation of what a domain is spending on the AdWords activity that we're able to identify for the advertiser. That's extremely important to keep in mind. We get this information from the outside-looking-in, using a database of over 120 million keywords worldwide. 40 million of those are in the US database. Other regional databases contain anywhere between 1 and 6 million keywords.

The formula is simple - Position determines CTR, then we multiply that by the search volume and then multiply that again by the average Cost Per Click. We do that calculation for each keyword and then total it all up. It's never going to be exact. We couldn't possibly account for all keywords in a campaign and we can't account for Quality Score. But, when you understand what it represents and how accurate the trending is, it's really powerful information.

About Support - we process thousands of cases per month via email and spend roughly 80 hours per week on the phone with customers from all over the world. Support is available Monday through Friday from about 3AM-8PM EST (17 hours per day!) and Weekends from 10am-6pm EST. There's absolutely no reason you shouldn't reach us. I genuinely apologize if you've experienced this. If it's any consolation, I'll be happy to look into it. Please feel free to contact me at david_black@semrush.com.