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I gave the contact page as example but the question was for the entire website. I'm asking this beacause I must use a CMS to modify the website but it allows so little SEO parameters. I just want to make shure that Google won't penalize for trying to ''trick'' their search engine.

in this url www.stjeromemitsubishi.ca, is it a good thing to repeat the name and location in the url but with ''-''sign between? ex: www.stjeromemitsubishi.ca/partsandservice/stjerome-mitsubishi-contact.aspx

Good, it confirms what I thought.

I was asking to make shure and have the feedback of other SEO as a lot of things changed the last 12 months. But for now, my site has rouglhy 45 pages and I have a total of 110 links in my text (I exclude the call-to-action butons on side of the pages, there's 3-4 of them by page) and the most links I have in a page is 15 (anchor type on text keyword).

Hi everybody,

There's a lot of information about getting sitewide backlinks, but so few about on-site optimization.

Is there a maximum of links to put on a page ?

Is there a maximum of link that a page should receive ?

etc ... ?

So, what is the optimal strategy ? And I'm only concerned about on-page and on-site link, not backlinks commming from other sites.

Thanks