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@chris981 A way to make that sound natural is to pose a question like - If you're looking for a how to get professional hockey sticks in Canada, then you'd want to follow this simple guide. While that could be an option for your starter, I don't really think it is necessary.
Here are a few SEO tips to focus on for result.

1. Make sure your URL and title carry your keywords.
2. Create a lengthy guide with subheadings mentioning Canada e.g. "Top Hockey Stick Stores in Canada" could be a subheading in your guide.
3. Build quality backlinks to your page.

@nilss
Besides @terentyev's advice, you have to be sure of competing for the international keywords with good content.
I'm doing something similar at the moment with a health and pet blog, and the health blog which has more quality content
is starting to get some tractions in the SERP.

@hfameraya198
Yes, both will increase your page ranking if you build quality do-follow backlinks to your pages.
Here are a few ways to build high-quality backlinks that will improve your rankings.

1. Sign up to HARO (Help A Reporter Out) and choose a category your content fall under and wait for the daily email where you can provide value for reporters and get links back to your homepage.
2. Start guest posting by using the doing the following search on Google intitle: "write for us" keyword (the keyword representing your site keyword). Make sure the sites you intend to write for have averagely high DA.
3. Do email outreach to blogs in your niche.

@hfameraya198
Yes, both will increase your page ranking if you build quality do-follow backlinks to your pages.
Here are a few ways to build high-quality backlinks that will improve your rankings.

1. Sign up to HARO (Help A Reporter Out) and choose a category your content fall under and wait for the daily email where you can provide value for reporters and get links back to your homepage.
2. Start guest posting by using the doing the following search on Google intitle: "write for us" keyword (the keyword representing your site keyword). Make sure the sites you intend to write for have averagely high DA.
3. Do email outreach to blogs in your niche.