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Thanks so much Ray. I am going to do that...! And I will certainly stop using 'web geek' ... I thought it was a cute term, did't mean to offend!

Hi, I managed a website port to a WP responsive deisgn for a client, see http://chicagotelephony.com. Unfortunately, he wanted me to work with a graphic designer rather than a web geek, so the resulting website has messed up URLS, i.e. index.php is smack in the middle of almost all the pages. I know that is all wrong, but I also realized that she was not fluent in the way the Genesis framework was set up or how the particular template I selected, operated. So I just wanted to get it out there.... and now it is live, but has all these errors. Do I have to do 301 redirects? Is there a setting or a button inside of the WP template that would put correct slugs but get rid of the index.pho within the URL? For example, http://chicagotelephony.com/index.php/cloud-based-solutions/  and http://chicagotelephony.com/index.php/var-network-value-added-reseller/ should be chicagotelephony.com/cloud-based-solutions/ and chicagotelephony.com/var-netowrk-value-added-reselle/ and so forth.

I have a client that currently has their site on Expression Engine (EE). I have almost no familiarity with that, and am curious to know how user-friendly it is, and what is involved, for example, in creating a template to migrate a blog from WordPress to EE. I am getting more details, but in the meantime, wanted to find an "expert." Anyone out there know this CMS?

Is there any way to tell for sure if there is a penalty? My client has a ton of low quality back links, and I think they are in danger of a Penguin penalty. Any way to know? The links are there for a business reason.... their clients mention them in the footer, with a backlink. It is not a link scheme. but folks are generally not clicking on a footer link, and so there is a pro/con of leaving it as it.

Any way, to diagnose whether a Penguin penalty has already hit?

I am confused on what a client account shows in WMTs, client account is http://multiview.com. They have a graph showing 486 pages submitted to web, but only 40 are indexed. Also, they recently re-launched, i.e in April 2014, and the new site has about 40 pages indexed.... so I am guessing that the 486 number relates to all the pages that are showing errors in retrieving...i.e. 28 soft 404 errors, 10 access denied errors, 808 not found errors.

Does this make sense to explain why there is such a gap between 486 and 40?

The blog for a client is at http://blog.multiview.com . I am not sure how to tell them to add Google+ authorship tags to the site, and link the posts to the individual G+ profiles of each individual author. One source shows it is highly complex, seesee http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218  However, in the Google webmaster account, there is a real simple explanation, i.e. https://support.google.com/webmasters/answer/2539557?hl=en Considering that this is an area that is very murky for me, is one of these directives out of date? Is one preferable? How complicated would that be, for this particular blog?

Eric your thoughtful answer is really appreciated. I was heading in that direction, but didnt think to have different pages for different keyword combos. Thank you so much!

I am working for a cosmetic surgeon with clinics in three geographic places. I would like to give him specific keywords that he can go after successfully. When I use the keyword tool with terms like botox cosmetic staten island or breast augmentation tarrytown, I get competitive rankings like 36% or 37%, but it doesnt tell me if there are only a few searchers doing this per month. In Google's Adwords tool, it thinks that the number fo searchers with these same terms is too small to measure, literally giving me back a dash (= insignificant traffic). However, it I use Google Adwords with more general terms, say breast augmentation surgeon, and get a medium/110 global monthly searches, when I come back to SEOmoz tool and assess the same keyword, I find that the traffic picks up doctor sites in Arizona and elsewhere, where clearly no one who wants cosmetic surgery in new York is going to fly to Arizona for it.

So, how do I ensure a balance between targeting too little traffic but including the names of specific towns, and targetting more general terms but not having local prospects.

Has anyone tackled this in a specific medical niche?

Is this link a follow or no follow one? Is it worth it to pay to be listed?

Is there any way to tell for sure if there is a penalty? My client has a ton of low quality back links, and I think they are in danger of a Penguin penalty. Any way to know? The links are there for a business reason.... their clients mention them in the footer, with a backlink. It is not a link scheme. but folks are generally not clicking on a footer link, and so there is a pro/con of leaving it as it.

Any way, to diagnose whether a Penguin penalty has already hit?