The ROI for this is a lot lower than general Search traffic (I've had 3 conversions from this), however, I would say that for the little work it took to do, 1 conversion would have made it worthwhile.

My example was:

Filename: fireworks-display.jpg

Alt Text: Fireworks Display Night Extravaganza

Also, the page content was heavily weighted towards "fireworks + display". Over the New Year period, when traffic on this site averages approx 20k, I had 200k impressions of this image via Google Image, it was short lived as once New Year passed, so did the search volume but it certainly opened my eyes to the possibilities.

Pidoco is a smart collaborative wireframe / GUI design tool. Could be worth a look. Alternatively if you're looking for free, Gliffy is good.

As Steve says it won't affect you for Dup Content. One thing to bear in mind when naming images is that optimising the filename along with the alt text etc.. can yield some surprising results via Google Image Search, I had an image ranking for the term "fireworks" delivering a substantial amount of traffic

I agree that it would serve little or no positive gain in terms of SEO, however, for usability and customer friendliness it should be a win-win.

Without our principles, where would our industry be?

Why don't you 301 to either the main bio entry page or create a page for deleted empoyees (kinda like a custom 404) and update your sitemap. That way no benefit is lost and anyone landing on the page from say an external link, will not get frustrated.

It's definitely an area of concern for me, all traffic is organic, I do not apply any paid search for this client so you are right in saying that there is a definite potential to be severely impacted with algo updates - it can be dfifficult trying to convince a client who is reaping the benefits of search traffic to branch out into alternative means as a contingency.

I have a client site in the Travel sector.

Primary means of promotion is SEO with a mix of Social for Brand Awareness. Most work has been on-page optimisation with a small link building campaign.

Results have been a 30% YOY increase in traffic with a split of

• Direct 10%
• Referring 5%
• Search 85%

Most search traffic started as variable keyword input, however due to the work carried out in the Social sphere, most Search traffic is now Brand-related. Focus now is on diversifying referral-based traffic through associated micro-sites and blogs

Red Bull - "It gives you wings!

I've never heard of a 30%+ conversion rate certainly never experienced anything like that on any site I have ever worked on. What are people signing up for?

As Steve says it won't affect you for Dup Content. One thing to bear in mind when naming images is that optimising the filename along with the alt text etc.. can yield some surprising results via Google Image Search, I had an image ranking for the term "fireworks" delivering a substantial amount of traffic

Red Bull - "It gives you wings!

I have a client site in the Travel sector.

Primary means of promotion is SEO with a mix of Social for Brand Awareness. Most work has been on-page optimisation with a small link building campaign.

Results have been a 30% YOY increase in traffic with a split of

• Direct 10%
• Referring 5%
• Search 85%

Most search traffic started as variable keyword input, however due to the work carried out in the Social sphere, most Search traffic is now Brand-related. Focus now is on diversifying referral-based traffic through associated micro-sites and blogs

Why don't you 301 to either the main bio entry page or create a page for deleted empoyees (kinda like a custom 404) and update your sitemap. That way no benefit is lost and anyone landing on the page from say an external link, will not get frustrated.

I agree that it would serve little or no positive gain in terms of SEO, however, for usability and customer friendliness it should be a win-win.

Without our principles, where would our industry be?

Pidoco is a smart collaborative wireframe / GUI design tool. Could be worth a look. Alternatively if you're looking for free, Gliffy is good.