How do you visualize website structure
-
How do you visualize a website structure in terms of (categories of) pages and interlinking. I use such visuals for discussing what you are actually doing now and what can be improved. I have made visuals I few times myself (basically making boxes representing categories of pages and lines representing internal links), but I found that I soon ran into a scheme of huge proportions and needed more paper and more time. Appreciate your thoughts!
-
DYNO Mapper is great at visualizing a website's structure. It is the best Sitemap Generator that I have used because it also performs a content audit and includes Google Analytics integration. It's pretty sweet how you can sort and filter pages based on Google Analytics metrics. If you are looking for a great discovery and planning tool I would give it a try.
-
I played around with Cytoscape and I'd definitely be interested of the spreadsheet as well!
-
Online-Tool diagramly (free) You can Save it as XML, JPG, PNG and SVG.
Or Lovely Charts (not free), but you can put in text-Sitemaps for a "Autovisualisation". -
I print it out and lay it out on a large table in the office. Just seeing it visually lets me get to grips with it a lot easier than scrolling through unconnected pages on a screen.
Print small and get a big table and you can fit a large sitemap there Get a lot of A4s and some scissors and tape and you will be surprised how much better your understanding is by the time you've finished
-
I'm a big fan of Smart draw but just recently had a colleague share a chart with me via Google Docs which appeared to work very well for creating a flow chart and mapping out site structure.
-
-
Open Office Draw is free and has a series of flow chart icons but it's a manual job and takes a bit of getting used to (price is right though). Anything like this falls apart for larger sites though as you would be there all week.
Would love to know if there is a firm favourite amongst people as it's certainly helpful to visualise interlinking and structure.
-
Damien, I'd be interested in taking a look at this as well, if you're OK sending it over to me. We used to use a profiler program that now seems to be dead.
-
You can also download a trial of Black Widow - http://download.cnet.com/1770-20_4-0-.html?query=black+widow&searchtype=downloads&tag=opensearch
Once you've scanned a site, it builds a site architecture that looks like Windows Explorer. You can take screen shots and place them in your documents as needed.
-
Glad to.
I'm in the middle of rewriting the macro at the moment as my first attempt was a tad on the slow side. I can skype it across to you when I finish it (today or tomorrow).
-
This sounds like a great idea. I'm certainly interested in seeing how you handle the Xenu data if you're willing to share!
-
I'm currently using a combination of (mainly free) apps to map my company's website to visualise link flow and indentify isolated content that hasn't been correctly linked in.
I start with a site crawl using Xenu's Link Sleuth from which I can export a list of all pages as well as a list of all the links. I import the two lists into Excel where the data gets cleaned and additional information extracted by a macro. The final step is to import the link and page data in Cytoscape which performs the visualisation.
Don't be fooled by the biological focus of Cytoscape, it will work with any data as long as it's broken down into nodes (pages) and edges (links). It incorporates a number of visualisation algorithms, and allows you to filter a selection of nodes which can then be copied to a subnetwork and visualised separately.
It handles our small site of 2k pages and 50k internal links with ease, and I know a geneticist who uses it to map networks of over 7k genes with some 300k interactions.
If you're interested, I can provide a copy of the spreadsheet I use for manipulating the raw Xenu data.
-
ProtoShare.com is the best tool of that kind for me
-
Thanks Nick, really handy, appreciate it.
-
I like using post-its, but that can get ridiculous as well. Here is one of my faves for mind-mapping, and it's completely free: https://bubbl.us -
-
Apart from everything mentioned already - bubbl.us is a great free online tool that lets you save and export your visualisations.
-
You might want to check out this link, which works for new versions of Omigraffe.
Let me know what you think.
-
I hadn't noticed that - shame, could have been interesting if they kept up development.
-
I checked out WriteMaps, and it was very very nice for small sites. It is a pity that it does not seem to be maintained anymore. Last communication from the creator seems to be from 2009.
-
I checked out WriteMaps, and it was very very nice for small sites. It is a pity that it does not seem to be maintained anymore. Last communication from the creator seems to be from 2009.
-
Smart Draw is seriously awesome; just downloaded for a 7 day free trial. I used Mockingbird in the past but SD looking way better now.
-
I'm a little late to the party (just trying out the new Q&A for the first time).
I was looking for a solution myself yesterday and found two free ones that, while definitely not as full-featured as those shared by ninjamarketer, might do the trick.
WriteMaps is a nifty tool (free to use) that looks to have some potential.
SlickMap is an HTML/CSS template you can use to add up to three levels of hierarchy, and it looks pretty sharp (though it's clearly not as quick/convenient as some of the other tools).
-
I use Visio to start with and when I go in to more details in terms of pages, I use https://gomockingbird.com/
This allows me to share the drawings easily.
-
Another vote for Smartdraw!
-
I'll use the mac software omnigraffle to chart out my site. Also someone came up with a cool applescript that will take a regular xml sitemap and turn it into omnigraffle.
-
Great.Thanks
-
Sure. Your welcome.
-
Thanks Sameer, I will check these out.
-
I have used PowerMapper and am relatively happy with it. It fails miserably on large scale websites. I've spent days researching website structure visualistion and found that there are no rubust industry strength solutions out there available to general community. We're in the process of writing our own software for that reason.
-
Hey Jos: I use a vector based drawing program (CorelDraw) and draw boxes with lines like you. I can highlight main pages by border thickness and colors.
It's probably not nearly as elegant as Sameer's suggestions, but I've used it for so many years, it's as comfortable as a pair of old jeans
-
I second the smartdraw software.
I've been happy with it because you can do several other things with it.
-
Thanks Sameer, I'll have to check these out
-
Great question. I tend to just map it out by hand categories / sub categories / products/services but I can see how that can get quite daunting on very large sites.
-
I would assume you are referring to site architecture. If this is the case then there are several good tools in market that are used by dev / designers to map out the site artchitecture or sitemaps.
Microsoft visio http://office.microsoft.com/en-us/visio/
Power mapper http://www.powermapper.com/
Smart draw http://www.smartdraw.com/
I have used smart draw for flow charts and found it lot easier to use.
Hope this helps.
Thanks
Sameer
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving servers which means moving ip address but using the same URL. Would it harm the website's SEO?
Hello everyone, The server (in-house) which we use to host our website is a bit old. We are using CDN77 for our static content. What if I move all our website to the CDN service? meaning I use their storage capability and just have our url point to the IP address they provide. Would that hurt our rankings?
Web Design | | Edgar-Cerecerez0 -
Wow, does a website's hosting company have that much affect on SEO?
As a small SEO agency, we also handle hosting for some of our clients. Our clients' sites are Wordpress. We set them up with a Bluehost account with a dedicated IP address, and spend a lot of time focusing on load times (implementing a CDN, optimizing images, installing W3 Total cache and using recommended settings, etc.). Last month, we had a client inform us that they are bringing their web marketing efforts in-house, so they switched to a new hosting provider and took their (existing) site to the new hosting company. They kept their old Google Analytics code installed, so I can still see how much traffic they're getting. Since switching to a new host, despite the load times taking longer, no CDN, and other errors that came up prior to us spending time "optimizing" the website, their organic traffic has increased by 26%. Same exact website, same inbound link profile. According to Webmaster Tools, their impressions and clicks have also seen dramatic increases. So now, obviously, I'm considering looking into other options for the hosting of our other clients' websites. From your experience, and especially when it comes to Wordpress websites, do you think that a hosting company can make that big of a difference in terms of SEO? I've heard of positive results from people who have used WP-Engine, and other Wordpress-dedicated hosting companies, but I just find it hard to believe that we spent so much time on load-time-specific ranking factors and come to find out, a different hosting company would have made a huge difference. Any thoughts/feedback?
Web Design | | georgetsn1 -
Free websites that are good with SEO?
Dear members, I am looking for a free/ almost free website which is good for SEO. For example i am looking at WIX right now but i keeping reading that they aren't optimal for SEO. Does anybody has some tips which website is can use, example weebly, strato, etc?? Many thanks!
Web Design | | rijwielcashencarry0400 -
Website spread over two domains - The Good,The Bad and the Ugly ?
Hi, I am wondering if the way I have set up our website site is creating more harm than good ? All our SEO efforts and content is located @ www.sparrowmakeup.com.au however our portfolio is located at www.make-up-artists.com.au. Questions ? Will Analytic bounce rates effect my SERP, as most people click on the portfolio link in the first 5-15 sec of landing on our page ?? Is there a better way of setting it up ? the reason I set it up like this in the first place was because we wanted a different look/theme for the portfolio. (using WP) Is there any other issues that this setup might have in the SEO / SERP department ?? Is there any benefits and how can I maximize on them (silver lining) Your help and experience is greatly appreciated. Regards Ed
Web Design | | EdsonGroupMedia0 -
Has anyone had luck doing SEO with a wordpress website built with Parallax?
Has anyone worked with Parallax before? Is it possible and worth it to do SEO on a wordpress site that uses Parallax? I have a friend that is asking. Currently when you navigate their site there is only one URL (home page) and one title tag.
Web Design | | webestate0 -
Where is the best place to put reciprocal links on our website?
Where should reciprocal links be placed on our website? Should we create a "Resources" page? Should the page be "hidden" from the public? I know there is a right answer out there! Thank you for your help! Jay
Web Design | | theideapeople0 -
How to make AJAX/javascript website more seo friendly?
I have a website that is heavy on AJAX. I need recommendations on how to add content as well as other on page ompitizations. The website is a luxury brand for 6 resorts, each with their own subfolder. The website is http://me.graficode.com/preprod/.
Web Design | | Melia0 -
What is the optimal URL Structure for Internal Pages
Is it more SEO friendly to have an internal page URL structure that reads like www.smithlawfirm.com/personal-injury/car-accidents or www.smithlawfirm.com/personal-injury-car-accidents? The former structure has the benefit of showing Google all the sub-categories under personal injury; the later the benefit of a flatter structure. Thanks
Web Design | | rarbel0