How do you visualize website structure
-
How do you visualize a website structure in terms of (categories of) pages and interlinking. I use such visuals for discussing what you are actually doing now and what can be improved. I have made visuals I few times myself (basically making boxes representing categories of pages and lines representing internal links), but I found that I soon ran into a scheme of huge proportions and needed more paper and more time. Appreciate your thoughts!
-
DYNO Mapper is great at visualizing a website's structure. It is the best Sitemap Generator that I have used because it also performs a content audit and includes Google Analytics integration. It's pretty sweet how you can sort and filter pages based on Google Analytics metrics. If you are looking for a great discovery and planning tool I would give it a try.
-
I played around with Cytoscape and I'd definitely be interested of the spreadsheet as well!
-
Online-Tool diagramly (free) You can Save it as XML, JPG, PNG and SVG.
Or Lovely Charts (not free), but you can put in text-Sitemaps for a "Autovisualisation". -
I print it out and lay it out on a large table in the office. Just seeing it visually lets me get to grips with it a lot easier than scrolling through unconnected pages on a screen.
Print small and get a big table and you can fit a large sitemap there Get a lot of A4s and some scissors and tape and you will be surprised how much better your understanding is by the time you've finished
-
I'm a big fan of Smart draw but just recently had a colleague share a chart with me via Google Docs which appeared to work very well for creating a flow chart and mapping out site structure.
-
-
Open Office Draw is free and has a series of flow chart icons but it's a manual job and takes a bit of getting used to (price is right though). Anything like this falls apart for larger sites though as you would be there all week.
Would love to know if there is a firm favourite amongst people as it's certainly helpful to visualise interlinking and structure.
-
Damien, I'd be interested in taking a look at this as well, if you're OK sending it over to me. We used to use a profiler program that now seems to be dead.
-
You can also download a trial of Black Widow - http://download.cnet.com/1770-20_4-0-.html?query=black+widow&searchtype=downloads&tag=opensearch
Once you've scanned a site, it builds a site architecture that looks like Windows Explorer. You can take screen shots and place them in your documents as needed.
-
Glad to.
I'm in the middle of rewriting the macro at the moment as my first attempt was a tad on the slow side. I can skype it across to you when I finish it (today or tomorrow).
-
This sounds like a great idea. I'm certainly interested in seeing how you handle the Xenu data if you're willing to share!
-
I'm currently using a combination of (mainly free) apps to map my company's website to visualise link flow and indentify isolated content that hasn't been correctly linked in.
I start with a site crawl using Xenu's Link Sleuth from which I can export a list of all pages as well as a list of all the links. I import the two lists into Excel where the data gets cleaned and additional information extracted by a macro. The final step is to import the link and page data in Cytoscape which performs the visualisation.
Don't be fooled by the biological focus of Cytoscape, it will work with any data as long as it's broken down into nodes (pages) and edges (links). It incorporates a number of visualisation algorithms, and allows you to filter a selection of nodes which can then be copied to a subnetwork and visualised separately.
It handles our small site of 2k pages and 50k internal links with ease, and I know a geneticist who uses it to map networks of over 7k genes with some 300k interactions.
If you're interested, I can provide a copy of the spreadsheet I use for manipulating the raw Xenu data.
-
ProtoShare.com is the best tool of that kind for me
-
Thanks Nick, really handy, appreciate it.
-
I like using post-its, but that can get ridiculous as well. Here is one of my faves for mind-mapping, and it's completely free: https://bubbl.us -
-
Apart from everything mentioned already - bubbl.us is a great free online tool that lets you save and export your visualisations.
-
You might want to check out this link, which works for new versions of Omigraffe.
Let me know what you think.
-
I hadn't noticed that - shame, could have been interesting if they kept up development.
-
I checked out WriteMaps, and it was very very nice for small sites. It is a pity that it does not seem to be maintained anymore. Last communication from the creator seems to be from 2009.
-
I checked out WriteMaps, and it was very very nice for small sites. It is a pity that it does not seem to be maintained anymore. Last communication from the creator seems to be from 2009.
-
Smart Draw is seriously awesome; just downloaded for a 7 day free trial. I used Mockingbird in the past but SD looking way better now.
-
I'm a little late to the party (just trying out the new Q&A for the first time).
I was looking for a solution myself yesterday and found two free ones that, while definitely not as full-featured as those shared by ninjamarketer, might do the trick.
WriteMaps is a nifty tool (free to use) that looks to have some potential.
SlickMap is an HTML/CSS template you can use to add up to three levels of hierarchy, and it looks pretty sharp (though it's clearly not as quick/convenient as some of the other tools).
-
I use Visio to start with and when I go in to more details in terms of pages, I use https://gomockingbird.com/
This allows me to share the drawings easily.
-
Another vote for Smartdraw!
-
I'll use the mac software omnigraffle to chart out my site. Also someone came up with a cool applescript that will take a regular xml sitemap and turn it into omnigraffle.
-
Great.Thanks
-
Sure. Your welcome.
-
Thanks Sameer, I will check these out.
-
I have used PowerMapper and am relatively happy with it. It fails miserably on large scale websites. I've spent days researching website structure visualistion and found that there are no rubust industry strength solutions out there available to general community. We're in the process of writing our own software for that reason.
-
Hey Jos: I use a vector based drawing program (CorelDraw) and draw boxes with lines like you. I can highlight main pages by border thickness and colors.
It's probably not nearly as elegant as Sameer's suggestions, but I've used it for so many years, it's as comfortable as a pair of old jeans
-
I second the smartdraw software.
I've been happy with it because you can do several other things with it.
-
Thanks Sameer, I'll have to check these out
-
Great question. I tend to just map it out by hand categories / sub categories / products/services but I can see how that can get quite daunting on very large sites.
-
I would assume you are referring to site architecture. If this is the case then there are several good tools in market that are used by dev / designers to map out the site artchitecture or sitemaps.
Microsoft visio http://office.microsoft.com/en-us/visio/
Power mapper http://www.powermapper.com/
Smart draw http://www.smartdraw.com/
I have used smart draw for flow charts and found it lot easier to use.
Hope this helps.
Thanks
Sameer
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
NO Meta description pulling through in SERP with react website - Requesting Indexing & Submitting to Google with no luck
Hi there, A year ago I launched a website using react, which has caused Google to not read my meta descriptions. I've submitted the sitemap and there was no change in the SERP. Then, I tried "Fetch and Render" and request indexing for the homepage, which did work, however I have over 300 pages and I can't do that for every one. I have requested a fetch, render and index for "this url and linked pages," and while Google's cache has updated, the SERP listing has not. I looked in the Index Coverage report for the new GSC and it says the urls and valid and indexable, and yet there's still no meta description. I realize that Google doesn't have to index all pages, and that Google may not also take your meta description, but I want to make sure I do my due diligence in making the website crawlable. My main questions are: If Google didn't reindex ANYTHING when I submitted the sitemap, what might be wrong with my sitemap? Is submitting each url manually bad, and if so, why? Am I simply jumping the gun since it's only been a week since I requested indexing for the main url and all the linked urls? Any other suggestions?
Web Design | | DigitalMarketingSEO1 -
We added hundreds of pages to our website & restructured the layout to include 3 additional locations within the sub-pages, same brand/domain name. How long could Google take to crawl/index the new pages and rank the keywords used within those pages?
We added hundreds of pages to our website & restructured the layout to include 3 additional locations within the sub-pages, same brand/domain name. The 3 locations old domains were redirected to their sites within our main brand domain. How long could Google take to crawl/index the new pages and rank the keywords used within those pages? And possibly increase our domain authority hopefully? We didn't want our brand spread out over multiple websites/domains on the internet. This also allowed for more content to be written on pages, per each of our locations service's, as well.
Web Design | | BurgSimpson0 -
SEO strategy for UK / US websites
Hi, We currently have a UK-focused site on www.palmatin.com ; We're now targeting the North American market as well, but the contents of the site need to be different from UK. One option was to create another domain for the NA market but I assume it would be easier to rank with palmatin.com though. What would you suggest to do, if a company is targeting two different countries in the same language? thanks, jaan
Web Design | | JaanMSonberg0 -
Website organic traffic unchanged, impressions took a 98% drop in the last week.
Hi all, I have a very curious predicament and I'd be grateful if someone could shed some light on the situation. As mentioned in the title, organic traffic to our website has remained unchanged, but organic impressions have taken a 98% drop in the last week. This happened suddenly over one day; on October 22, impressions were 700, on October 23, they were 500, and on October 24 they drastically dropped to 50. The next two days they were at 22 and then up to 35. Organic traffic, however, showed the normal "weekend drop" as of October 24, and is still showing normal level (even increased a bit) continuing into this week. These are organic impressions according to Google Analytics and Google Webmaster tools. We did perform a complete site redesign a month ago. Could this be an effect from the redesign? We also noticed drop in Domain Authority, but our competitors suffered a similar (if not greater) drop as well, so we wondered if it could be due in part to the algorithm update. If anyone could shed some light on the situation I would be so appreciative! Thanks!
Web Design | | Joanne_Pendon0 -
SEO Consulting for HUGE Website. How Big Is TOO Big Of A Change?
SEO Consulting for a HUGE Website. Their h1 tags have instagram/twitter, h2 have their menu/what's trending and h3 is the article title. Here's what I want to do... MY MAIN QUESTION: This site has tens of thousands of pages, all articles beyond the few dozen category/tag pages they have. If I change the structure to the following, will it be too much of a system shock to Google? Will this actually HURT them? Currently on the site: - h1 tags point to Twitter/Instagram sidebar widgets
Web Design | | BrianGilmore
h2 tags point to the menu/what’s trending section (which is the same on every page)
h3 points to the Title of the Article I want to change it to this: - h1 tags should delineate the article's name. That's all they should really be used for.
h2-4 should be reserved for article subheadings to be used by the editorial staff. EDIT: 30% of their >11 million monthly uniques come from search. I don't want to eff with that, but the way that NONE of their pages have optimized words, they have no sitemap, webmaster tools and are still doing this well makes me think that even putting in minimal changes to tidy things up will help them bring it to 70% organic search.0 -
Subdomains For Real Estate Website
I am currently working on a proposal for a clients Wordpress website development which includes ongoing SEO after the website is developed. I have looked into a number of options and the one that seems the most cost effective involves using subdomains for the individual listings pages. What I want: clientsdomain.com/listings/idxnumber/ What I can get for a decent price: listings.clientsdomain.com/idxnumber/ So the majority of the website will actually exist on a subdomain because the IDX API will automatically populate pages for all of the MLS listings in the area (hundreds or thousands). Meanwhile the domain itself will have all the neighborhood pages and other optimized content, blogs and whatnot. My concern is that dividing the website like this will have negative effects on SEO. There wont be duplicate content across subdomain and main domain, but they will share a lot of links back and forth. I haven't found any recent sources on the topic. Almost everything I have found says that dividing a website in this manor is bad for SEO, but these articles are often many years old. Does anyone know of a Wordpress plugin/IDX company that can provide a solution that doesn't use a subdomain and actually just lists each MLS page within a directory? I am open to using another platform, I am just most familiar with Wordpress. Will using a subdomain in the ways mentioned above have a profound negative effect on SEO? Thank you for your time in responding, I greatly appreciate it.
Web Design | | TotalMarketExposure0 -
Question About Site Redesign and Nav / Page Structure
Hey guys, i am currently redesigning our company's site, and have come across some things that I'm not quite sure of. We used to have individual service pages in our main navigation (design, video, marketing) before the redesign. In this new design, i had the idea of making just one "services" or "capabilities" page, where these three services would each be outlined, and each service would have a list of links to more specific landing pages. Obviously, breaking it up correctly with HTML5 using the andtags. What I'm wondering is that if i'm going to be penalized for having those three services that aren't necessarily related too closely on the same page as opposed to having the one page for each service (like we have now). Any help would be greatly appreciated, and let me know if i need to elaborate more. Thanks in advance!
Web Design | | RenderPerfect0 -
Rel Canonical tag usage on ECommerce website
Hello, I have read up on the rel canonical tag and I'm ready to apply it to my site's categorization structure. However, I'm concerned that, because my website does not have a "view all" button for our product pages, the rel canonical tag would not be appropriate. For example, if you come to my site's main category url, you come to mysite.com/main-category At this level - you get the top 12 items in the category. if you want to see the next page, you click a crawlable link that goes to mysite.com/main-category12-24 etc. etc. The site does not offer a view all function. Would applying the rel canonical tag be appropriate in this instance, or do I have to let Google crawl and index each page independantly? Thanks.
Web Design | | Blenny0