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Hi Friends,

This issue is crimping my analytics efforts and I really need some help.  I just don't trust the analytics data at this point.  I don't know if my problem should be called duplicate content or what, but the SEOmoz crawler shows the following URLS (below) on my nonprofit's website.  These are all versions of our main landing pages, and all google analytics data is getting split between them.  For instance, I'll get stats for the /camp page and different stats for the /camp/ page. In order to make my report I need to consolidate the 2 sets of stats and re-do all the calculations.  My CMS is looking into the issue and has supposedly set up redirects to the pages w/out the trailing slash, but they said that setting up the "ref canonical" is not relevant to our situation.

If anyone has insights or suggestions I would be grateful to hear them.  I'm at my wit's end (and it was a short journey from my wit's beginning ...)

Thanks.

URL

www.enf.org/camp

www.enf.org/camp/

www.enf.org/foundation

www.enf.org/foundation/

www.enf.org/Garden

www.enf.org/garden

www.enf.org/Hante_Adventures

www.enf.org/hante_adventures

www.enf.org/hante_adventures/

www.enf.org/oases

www.enf.org/oases/

www.enf.org/outdoor_academy

www.enf.org/outdoor_academy/

Saibose, thank you for your input.  I'm chagrined to say, though, that I don't know what an SEM campaign is, but I get your gist that it would really tell me if my interpretation is correct.  So I have some research to do.  We do have some very generic keywords working for us (summer camp north carolina, southeast, etc.)   It is just that the actualy words folks are using to find us do include our name or some portion of it, or one of our program names -- it's not that we optimized for those words but of course we did use them.

Again, thanks for your help and for pointing me at SEM campaigns.  I will try to research and figure out if we can afford to do that process (although you might be asking, Can you afford not to do that.... -- but we are a small nonprofit and I only work 16 hours a week.  Anyway, I appreciate your insights.

Thanks,

dave

Thanks for your thoughts Martin.  We are a regionally known summer camp but want to expand the universe of folks who know about us.  I knew about the #10 ranking on google, but that has fallen -- we once were #6 at our highest.  I will revisit the keyword tool to see if I can glean some new relevant kwyrds.  I like your suggestion about investigating our landing pages relative to what keyword drew the person; I would hope they are relevant but there just might be something not sticky enough to keep them there, as our bounce rate is pretty high.

Thanks again, I appreciate your help!

Dave

Greetings,

When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs.   Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us?

Thanks,

Dave