Welcome to the Q&A Forum

I totally agree on the focus thing in general - it's not helpful to act with PageRank in mind when it comes to layout decisions etc.

But: For large websites (e.g. 100,000 pages and up) crawl rate, indexing and rankings of deeper parts of the site depend heavily on the internal link graph. Taking a deeper look at the internal link graph gives us a lot of useful information in these cases, does it?

Now: Think of links sitting in a template that gets used on 50,000 pages. A little change here is likely to cause quite a difference in the internal link graph.

For example I've run PageRank simulations with both models on a smaller website with only 1,500 pages / 100,000 links. For many pages, the little difference ends up with 20-30% more or less internal PageRank - for these individual pages, this could be crucial for crawling, indexation and rankings. Still not useful?

Since moz runs it's own iterative PR like algorithms: How do you guys handle this with mozRank / mozTrust? Which model leads to better correlations with rankings?

Hi there,
my question is as follows:

How does Google handle link flow if two links in a given page point to the same URL? (do they flow link individually or not?)

This seems to be a newbie question, but actually it seems that there is little evidence and even also little consensus in the SEO community about this detail.

• Answers should include source
• Information about the current state of art at Google is preferable
• The question is not about anchor text, general best practises for linking, "PageRank is dead" etc.

We do know that the "historical" PageRank was implemented (a long time ago) without special handling for multiple links, as e.g. last stated by Matt Cutts in this video: http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718

On the other hand, many people from the SEO community say that only the first link counts. But so far I could not find any data to back this up, which is quite surprising.