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Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
For example: Marketing Services in Milton Keynes | Our Services | TFA
https://www.t-f-a.co.uk/services
the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication
Whats peoples opinions about putting Call To Cations CTAs in Meta Descriptions, and does this ever occur a Google penalty, as it can sometimes look a bit clickbait.
For example I am looking at a site which currently has this meta description
Meta Description: For more information on our sustainable, natural office furniture, click here to get in contact.
Is this kind of description ranking unfriendly, Ive seen them used a lot but IM not a big fan of this myself.
Any thoughts?