Hi John,
I just mentioned a hypothetic scenario. My question is if the anchor text should match the page headline it links to or not.
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My concern is described more in details in the following hypothetic scenario(basically this is the same method that CNN site applies to its site):
In one page i have a specific anchor text e.g. "A firefighter rescued a young boy" and this one is linked to an article which if you enter you will see that it has a different title than the anchor text/short title that i mentioned above. So the internal titlte of the article is "A firefighte rescued a young boy in Philippines while it was rainy". I want to know whether this is a good SEO practice or not.
Regards,
Christos