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Thanks Boyd. Our new schema might have made things better, but testing new title tags is definitely on the cards too.

This was brought to my attention:

New SERP feature truncates title tag in favor of location
https://searchengineland.com/new-serp-feature-truncates-title-tag-in-favor-of-location-324917

Still not sure how to override this from happening. I'm tweaking Title Tags to see if that has an effect...

Has this happened to any one else?

Yes,  good point. I think that's something for me to investigate, but I haven't noticed anything that would have caused me to flag that earlier...

Thanks for your response.

No, London doesn't appear anywhere on the store pages (unless they're in London). Not in the footer at all.

I have an issue with the way Google is adding to a client’s Title Tag.

Since we relaunched the website a few months ago, Google has been adding an indiscriminate “– London” to the end of title tags.

That would be fine if the company was solely London based but we have stores outside London too, and it’s adding “– London” to the end of those individual store title tags there too.

So, if you do a search for “location widget” our page title is:
“location widget | Brand name”
but then Google pops in:
“location widget | Brand name - London”
Which isn’t great if the location is in Scotland!

We are adding structured data to the store pages to try and combat this, the store pages are all well optimised for the location (and ranking well), but I’m wondering if I’ve missed anything obvious?

I thought it might lesson as the new site became more trusted in Google, but the rogue “London” seems to be increasing...

Thanks for your help!