A Marketing and Branding Specialist, Derek brings a creative, results oriented approach to every business challenge. In a distinguished career of well over two decades, Derek Lackey has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others. Derek owned and managed a mid-sized full service advertising agency based in Mississauga. His creativity and insights around branding and marketing are practical and grounded.
As an Entrepreneur he has a healthy respect for activities that produce results and is quick to change tactics when they don't.
Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his ad agency were #1 in their categories in Canada.
