To make sure that the visitor encounters all the landing page elements that will help them make a decision to take your desired call to action, the eye flow should be well-thought-out. Good eye flow makes the consumption of the information being shared in the page quicker for the site visitor and ensures that they end up seeing your desired call-to-action.
Tips:
Arrange web page components in a logical visual hierarchy.
Determine the order in which you want the viewer to look, and design your web page to support that order. To learn more about visual hierarchy, read the following guides: "Working with Visual Weight in Your Designs", "Creating Focal Points in Your Web Design" and "Using Power Structure and Gestalt for Visual Hierarchy".
Use graphical elements to your advantage.
Arrows, icons and attractive images can help direct the eyes of users towards an area of a web page.
Use high-contrast foreground colors on certain web page components.
If an element has a bright color relative to its background and surrounding elements, it’s likely to garner attention.
i hope this information will help you!!!
Good luck