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Another quick question about your comment on the link profile quality.

There are currently no messages or warnings about the link profile quality in WMT. Would you suggest still reviewing these backlinks and trying to get them off the link profile?

Thanks!

Thank you Andy for your response and recommendations.

We are managing a website that has seen consistently dropping rankings over the last 2 years (http://www.independence-bunting.com/). Our long term strategy has been purely content-based and is of high quality, but isn’t seeing the desired results. It is an ecommerce site that has a lot of pages, most of which are category or product pages. Many of the product pages have duplicate or thin content, which we currently see as one of the primary reasons for the ranking drops.The website has many individual products which have the same fabric and size options, but have different designs. So it is difficult to write valuable content that differs between several products that have similar designs. Right now each of the different designs has its own product page. We have a dilemma, because our options are:A.Combine similar designs of the product into one product page where the customer must choose a design, a fabric, and a size before checking out. This way we can have valuable content and don’t have to duplicate that content on other pages or try to find more to say about something that there really isn’t anything else to say about. However, this process will remove between 50% and 70% of the pages on the website. We know number of indexed pages is important to search engines and if they suddenly see that half of our pages are gone, we may cause more negative effects despite the fact that we are in fact aiming to provide more value to the user, rather than less.B.Leave the product pages alone and try to write more valuable content for each product page, which will be difficult because there really isn’t that much more to say, or more valuable ways to say it. This is the “safe” option as it means that our negative potential impact is reduced but we won’t necessarily see much positive trending either.

C.Test solution A on a small percentage of the product categories to see any impact over the next several months before making sitewide updates to the product pages if we see positive impact, or revert to the old way if we see negative impact.Any sound advice would be of incredible value at this point, as the work we are doing isn’t having the desired effects and we are seeing consistent dropping rankings at this point.Any information would be greatly appreciated. Thank you,

Thanks for the reply. I would have to agree that the caliber of the data from SEOmoz seems to be much more credible to other platforms, such as Traffic Travis. Really the only point I'm caught up on is the Keyword Difficulty rating as its the only major point of discrepancy. For the time being I will leave my trust with SEOmoz, but it would be interesting to know why the two tools are so disparet when it comes to rating keyword difficulty.

Agreed on all points regarding the quality of both SEOmoz tools and its awesome community. Thanks again for taking time to respond.

good morning! My team uses both seomoz and Traffic Travis. We are having a similar issue of trying to figure out which one is best for what task. The main issue seems to be consistency. When we run the same keyword through traffic travis and seomoz., TT says the keyword is easy and seomoz tells us its difficult. This leaves us scratching our heads a bit. Any feedback on this would be greatly appreciated. Thanks and good luck.