For over 18 years, I have been delivering engaging content and marketing programs with measurable results for solo entrepreneurs to Global 1000 organizations across Consumer Electronics, Food and Beverage, Retail, and Software industries. I step into your customers' shoes to produce succinct copy that motivates them to take action and get involved. I help founders, small business owners, and executives discover their voice and learn how to share their stories naturally and effortlessly. Together we put the person back in personality and give customers faces to go with the products they purchase, use, and love.

I believe life’s too short not to know whether you’re making a difference, and live by three words: Simplify. Amplify. Quantify. I haven’t yet met a hypothesis that didn’t scream “Test me!”

I hold Bachelor degrees in Communication and in Civil Engineering from Santa Clara University and an MBA from The Eli Broad Graduate School of Business at Michigan State University. I've worked with consumer brands such as Bing, Cricut, Farm Fresh to You, La Crema Winery, McDonald's, Tiny Prints, Walmart, and more. I've been sharing my story for almost ten years on my personal lifestyle blog, TheRoadToTheGoodLife.com.