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** redirected with a 301 in order to do not lost keyword rankings?**

If you redirect, you are probably going to lose most of those rankings and traffic because those pages do not exist on your site anymore and it was the pages that qualified you to appear in the SERPs for those keywords and the content that earned your rankings.

If those keywords and their traffic are still important for you, then create a new page with a new article that suits you, optimized for those important keywords and redirect there.  A better way would be to simply post new content on the currently existing page.   Those are the best ways to hold traffic when you don't want to continue with certain content.

We have often changed our mind about content and done complete rewrites in the original URL.  Works great.

Nice work!   Hope it kills those weasels.

If I owned copyright to the pages that they have scraped, I would use my Google DMCA Dashboard to file DMCA complaints against all of the pages on their site where my content is being used in violation of copyright.

https://www.google.com/webmasters/tools/dmca-dashboard

If you are not familiar with DMCA it would be good to review your plans with an attorney before taking action.  After consulting with an attorney we started filing DMCAs at scale against people who were using our content.  The results have been positive.

If they are using Adsense, I would file complaints there too, and possibly with their hosting.

They have some "category" type pages on their website, such as this one about "family law".

http://www.stockandleader.com/personal-law/family-law

This page only has a yada yada yada paragraphy on it.

These pages would become much stronger in the SERPs for industry category keywords, and a useful starting point for visitors, if all of the blog posts for that legal category were linked to from these pages.  These types of pages can serve as gateways to the expertise areas of the firm if they link to all of their related content.

That is quite a bit of blogging.  They should have a couple hundred blog posts at that rate.   Are these blog posts of high enough quality to attract links from other law firms, law schools, legal sites, etc.?   If not, then I would suggest posting less often and with higher qualilty.

Here is some information that might be helpful to those trying to respond....

**They blog on a regular basis...  **

How long have they been doing this and what is the rate?    If they have been making one post per month for four months, that isn't enough to move the needle.  Also, are the posts yada yada yada content or are the good juicy legal stuff that citizens, other law firms or law schools will link to?

we continue to monitor for and delete any negative backlinks.

Where are these coming from?  How do you know they are negative and not simple spam?

Nice work!  Thanks for sharing the details.

I think that honest personal opinion is a good method.  Look at their same-subject content and find what they have done better than you.

I don't know of any tools, and I would not trust a tool if someone said that they had one.  One of the most important things that an SEO can do is to rely on the brain for some judgements.  I mean, if you are a plumber and you can't recognize better plumbing content than your own, you don't want to trust a toolmaker's opinion.  And if you are not a plumber, you are writing about the wrong subject.

High quality sites have content and features that are better than yours.

PA and DA don't matter.  Google knows nothing of them and they don't trigger likes, links, shares, dwell time, pageviews or anything else that might be meaningful in the eyes of google.

Here is my experience...

I am a statistics nut and I love numbers, but that can lead you to spend a bit too much time on rank-watching and too much time speculating if there is a meaning to the movements.  I have been watching the ups and downs of baskets of keywords such as those you describe since the 1990s.  Today, I have a few dozen baskets of keywords (a dozen to a hundred keywords per basket)  in a variety of industries that I am watching with SEMrush.

Almost every one of them has some up and down movement daily.  Close competition with just one or two competitors can cause apparent major moves in your averages as they move up and you move down, as you move up and they move down.  This is all part of the flux.

It is rare for a piece of my new content to move to the top of a worthy SERP right away.  Instead, it sits deep and climbs slowly - over weeks, months, even a year or more.  If you get links or do work on the site, those things rarely cause big jumps in your SERPs.  Occasionally that happens, but generally not - unless you have a tiny site.  So, the important thing to do, in my opinion, is to look back 90 days, a year, or more and see what progress you are making against your competitors.  Its the long-term average that is important.

You should be working ever day to improve your position, but that will cook into your SERPs gradually over time.  Tramping down hard on the accelerator, trying to move things with hastily-built content or a bunch of low-quality links is a mistake.  Working for quality is slow and if you have the patience and do great work you will be rewarded for it - in time.  Just keep your head down working, pay attention to your long-term SERPs and don't get too focused on small moves - especially when you are deep in the SERPs.  Your SERPs are of very little value until you are breaking into the first page.

No problem.

I would still give the same answer.

When a page is positioned down in the 30s, 40s, or deeper, the rankings will not be rock solid.  They will constantly be moving up and down, down and up, in what many SEOs call "daily flux".   It is not a good idea to attribute these movements to anything.  They are simple fluctuations in how Google presents the SERPs.  I wouldn't even call them "adjustments" in the rankings done by Google because your location, previous browsing, Google experiments, change in rank by almost any website above or many from below could influence.

You can even use a rank checker such as those offered by Moz or SEMrush or any other company and see continuous daily flux in the rankings.

I believe that being wise about "what content" you write is very important.  Consider doing research on the following....

1. what type of content your target audience is searching for

2. what type of content currently on your site receives the highest level of  consumption

3. what your current visitors are typing into your search box

These should help you deliver what searchers want to know, what you are currently doing right that needs amplification, and what you are not currently covering that your visitors are asking for.

You might also use competitive intelligence services like semrush to learn what your competitors are publishing that is pulling in the traffic and the keywords that trigger those visits.

We had a bunch of "made in China" websites that all copied our product descriptions verbatim.  There were a lot of them copying a lot of pages.  Our rankings tanked.  This was before we began submitting DMCA complaints at scale.  If they did this today, we would fight back with DMCA to Google, hosting and Adsense if they use it.

Yes.

To expand on that...

If you have a strong site and publish a new article on it, there is a very high probability that google will give you top rankings for it if a couple weaker sites republish it.  However, if you have a weak site and other sites stronger than yours republish it, then there is a very good chance that they will get the traffic for that article.

Google says that they are good at attributing content to the first website to publish.  However, I have found that is not true.  They often give ranking preference to the strongest site to publish.  Also, if lots of weak sites grab that content and publish Google can get confused as to who owns it.

Create some content that clearly explains and illustrates with photos or videos how to do the most common wheelchair repairs using your replacement parts.   Lots of people searching for this information and information about the parts will find this content and use it to repair their wheelchairs and order the parts from you.  Some might share it on social media, twitter or link to it from their blogs or websites.  Organizations who serve people who need wheelchairs might also recommend it.

I do not believe that it would be an issue since the links will be nofollow.

Google knows all about Pinterest and the types of links that are created there.  The links are nofollow so they will not be helpful to your rankings.  At the same time there should be no problems with having an enormous number of links from that site.

We have two sites with over 100,000 Pinterest links and there have been no problems.  We have not created any of these links and I would not spend one minute trying to make them.  They are all created by people who like our images.   They send a little traffic and we do get a few sales from  visitors referred by Pinterest.

I do not believe that a few blog posts that do not focus on your competitive keywords will have any negative impact upon your rankings.  If you have done a good job on these blog posts, they might pull in traffic, get shared, earn links.  Just do a great job on everything that you publish.  If you do that this content might help all of your rankings.

I normally don't bid on ads, especially if I hold the #1 position and no ads are showing above me.  Why? The price of the ads is subtracted from my profits.

The real cost of your advertising is how much you must pay for each sale that is made.  In some SERPs the competition (bidding) for ads is so strong that only those competitors with highly converting websites, lowest cost of goods, cheapest shipping and cheapest labor costs are able to make a profit.  Small competitors who do not enjoy these economies of scale are unable to sell through ads at a profit.

If you are able to sell through ads at a profit then the ultimate measure of "if you should do it" is the amount of profit that you can make in a day.  Running ads should increase your sales.  Does that cost produce a greater profit per day than not running the ads.  If you are able to measure this, then you have your answer.

Do you think that <title>Manhattan Pizza - Free Delivery in Uptown</title> would be superior?

Pizza in New York is really broad.  Could mean Buffalo.

If you want these things, post them here (in a new question with a perfectly clear title) giving very specific information about what you are looking for.  General requests do not produce good, actionable results.  Specific requests usually produce better.

If you decide to bid for paid positions, don't waste it.  Instead, use it to make an offer that you can't rank in the organic or promote a value proposition that can not be seen in your organic title and description.  Pay for extra attention or promotion.

I have a question:  Do these two businesses have an overlap of customers or are their new services that can be created to merge these two businesses?  I do not view them as two distinctly different businesses.  I see small family and company gatherings as a middle ground, where expertise from both businesses can merge.

The Whiteboard Friday might have described a strategy.  My comments above are about the level of effort and methods used in it's execution.  They describe two ways to execute.  One of them will be treated poorly by Google.  The other is much more costly to execute and will be treated better by google.

It is up to the person doing the job to determine if a profit can be made by put proper effort into pages that will sit on the server waiting for the poorly defended, long tail keyword to be queried.

I have found that it is better for me to simply attack the high volume keyword with quality, long-form content.  Many people do not want to do that because they fear competition.  However, I believe that it is a mistake to fear competition and attack keywords with very high search volume.  Why?  Where you have high volume, you also have high query diversity and a lot of money changing hands. Get very high quality content with keyword diversity into that melee and it will usually pull in traffic and money.

You must assess yourself.  Do you have the ability to produce the high quality content that is required to be competitive and the willingness to attack?  It is easy to know what will win but more difficult to produce it.

This method worked superbly 15 years ago, when Google and other search engines would index every page that they encountered and did not assess it for quality.  Then, webmasters could simply upload thousands or millions of pages with unique title and H1 tags, but duplicate body content in which the target keyword was swapped out from page to page.  Google would index them and deliver traffic.

Today, if you try that approach, your pages will not perform well in search because Google will quickly identify them as "cookie cutter" ages.  Google will either move those pages into the supplemental index, not index them, or their Panda algo will identify the site as "low quality" and demote the rankings.

So, the only way to get these pages in and competitive today is to write at least minimal unique content on them, enough that Google will see them as a reasonable attempt to provide information for the visitor.  This is a lot of work and might not be cost effective when attacking very low volume keywords at scale.

Does this change your answer at all?

Oh, YES!

dymanic URLs

If this was my site we would go to static URLs immediately and use rel=canonical.

Dynamic links....  I think that this means that you have menus, recommended readings, suggested products that change multiple times per day or less.   We have all of those features on our site with dynamic links that change hourly, sometimes several times per hour - on all of the article pages of the website.  This has never been an issue after using the system for a couple of years.

Many pages with duplicate content - other than the Title H1 and URL is a huge issue.  The site will probably receive a Panda problem for being low quality.  The client needs kicked to do a better job.

Yes.  Everyone should work to improve load time.

We are always doing things to improve load time.

Nice work!    This should help a lot.  I like the content ideas.

** How would you push up a page that is already ranking in the top 20?**

Create a <title>and <description> that elicit clicks.</p> <p>Produce content that is sticky, highly sharable, competes for the featured snippet.</p></title>

You need to go back and do a forensic SEO analysis (or hire someone to do it) to see if 301s are correct, if a lot of links were not redirected, and the like before you even consider moving everything back to where it was before. If you don't do your due-diligence, you're likely going to do more harm than good.

I strongly agree with John on this.  Who knows what these olther folks did and what they didn't do.

If would be best to evaluate the site from top to bottom to eliminate any problems.  Better to do this now than to realize five years from now that the site was only 50% effective.

If I search for "custom sign" where I am right now, which is about 3+ hours drive from this company, the customsigncenter.com website is no where to be found.  Instead, I see local sign companies because Google knows where I am and applies localization.

So, I am guessing that you are located near Columbus and your searches for "custom sign" are getting local influence from that area.

If you are not in the sign business in the Columbus area you should learn about this company to understand this website.  It is  owned by Yesco, one of the world's foremost sign companies, with 100 years of sign-making history, in its seventh generation of the same family, with some of the biggest name sign designer's in the world working for them, and fame from Las Vegas, NYC, LA, Undercover Boss, Vegas Vic, Stardust.

One link from the Columbus page of the Yesco site should be enough to kickdown the doors of the sign SERPs across most of Ohio.  Add that to their featured spot - right in Columbus - on Undercover Boss - and the buzz from that should be enough to rank them with few other links.

Links and mentions from this page on Moz contribute further to the abilities of their website, even though the links are nofollowed.

This company might believe that the work that they do is proprietary.  They don't want you to sniff it because they worry that you will discover valuable information that will enable you to leave them and benefit from their work.

If you sell products or services that are common and leave them, there is a good chance that they will take what they learned from you and offer similar service to another business, or set up their own business - if they are not doing it already.  This depends upon them being prevented to doing that by confidentiality language in your contract.  Otherwise it might be considered as their proprietary data.

If I was in your situation, I would examine my contract with this company and see if there is anything in there that prevents me  from visiting the account to verify that they are spending what they say they are spending and that I am the beneficiary of the entire spend.

I am not an attorney but I am pretty sure that there is nothing criminal about their arrangement with you.  But, you have no way of knowing what's happening deep down without full access to the account and all of its historical record.   You probably don't have any civil claim against them unless you can prove that they are violating a contract that both of you have signed.  This is certainly where an attorney would be helpful, if the service provider is located where enforcement is possible.  Otherwise, you will probably have to wait until your contract is up for renewal or negotiate a termination.

Based upon my own use of Adwords, I believe that things work best when bidding strategies are informed by pricing, costs of good sold, profit margins, and lifetime customer values..... and pricing strategies at the item level can't be wisely set if you only have aggregated data.  That would be my argument to get access to the account.  Bidding and selling are best done with shared data rather than things being held secret... but some people have a poor understanding of that or simply want to work behind a curtain without knowing if they are delivering best possible performance.  That's personal opinion.

I honestly believe that your visitors must retrain Google about your website and organization.

When you moved away from your old domain you lost its long history of domain queries, navigational queries, branded searches, and visitor engagement.  Slowly, these will return as your visitor base begins to engage your site and ask for it by name.  These metrics don't flow through a 301.

This is how I believe it works for websites who owe their rankings to the strength of their tribe.  Very different from websites who owe their rankings to the linkbuilder.

I just searched for the brand name "Estes Roofing" from Pennsylvania and see the site at #5  Above it are pages from Yelp (2), GAF (2), and BlueBook, where the brand name is displayed in the title tag.

This site has lots of problems.  Errors, empty pages, thin content.  The site probably presents to search engines as being "uncared for".     Visitors who see errors may leave quickly and Google will see them as bounces.

1)  Most pages I visited have errors in the php on pageload.....

Warning: Invalid argument supplied for foreach() in /home/content/p3pnexwpnas11_data01/66/3706666/html/wp-content/themes/tm-renovation/core/kirki/includes/output/field/class-kirki-output-field-spacing.php on line 28

2)  Many interior pages display..

Nothing Found.  It seems we can’t find what you’re looking for. Perhaps searching can help.

3)  Lots of the pages have just one or two sentences of unique content.  This presents as a "low quality" site and can result in a Panda demotion.

4)  Internal linking is inconsistent.  As just one example... "The Tyler Roofing & Construction Company that You Can Trust!" at the top of many pages links to http://estesroofingtx.com/services/commercial-roofing/#  instead of http://estesroofingtx.com/services/commercial-roofing/ .   The inconsistent linking should be eliminated.  Canonical tags are on the pages that I checked, so that is good.  Some people would use .htaccess to drop the #

You are right about the additional accounting task.  We mainly didn't like the delays between the transaction occurring and approvals.  And, some transactions were approved and then, the next day, after the package was 1/2 way to the customer, we were told not to ship.

You are also right about customers wanting PayPal.  The ones using a mobile device especially like it because they don't have to type in credit card and address details.

That's a really good point, Julie.

My suggestion above about a new domain such as VulcanProducts.com was assuming that binders.com would be redirected to pass its ranking value - I just didn't say anything about the redirect.  Even with that, some ranking value will pass, but possibly/probably not all.

Oh man!   That looks reaaalllly dangerous.

I am confident that this type of approach has been on the Google Spam Team's radar for at least a decade.  I will be surprised if Google has not at least devalued these links, if they have not demoted some of the sites in the organic rankings - but I don't know what type of negative impact this would have in the local search results.

There is a whole new industry growing of people who look for illegal use of photos, copy, videos etc. so that they can sue.

This is very true.  I have gotten intellectual property consultations from multipe attorneys because people have been using my property in violation of copyright law.  They would be glad to help me build a situation where I can start suing.  Although I have not gone that route, I have been attacking infringers at scale, filing DMCA with Google, web hosts and Adsense.  If you kill their SERP visibility, get them kicked off of hosts and their Adsense accounts turned off, they stop using your stuff.  Once you get a system for submitting DMCA at scale it takes surprisingly little time - we complained against nearly 200 domains in 2016 - but you better know the difference between infringement and fair use.

do you see a problem in regards to Google and other search engines if we do decide to create a website under vulcaninformationpackaging.com that directs traffic to Vulcan Information Packaging, which is the same company represented under binders.com?

I think that Google will rank your websites based upon their quality for each individual querry.  I think that customers will find the names and domains confusing.  Most of my sites are on exact match keyword domains and those domans can have a limited fit for a growing collection of products and services.  A domain that has no product association might be a better fit for a diverse company.  VulcanProducts or VulcanServices or something similar might retain a portion of your identity and allow you to build a website for a more diverse company.

You have mentioned "advertising" and "directing traffic" from one domain to another.  Would it be more efficient to place all of your efforts into one domain, make everything extremely clear, and focus all of your energy into a single attack.   Catching visitors on domain A and transferring them to domain B is like trying to kill rabbits with a ricochet.   Just shoot 'em.

Generic advice on this matter isn't good advice.  You have to consider a lot of things and then put them together.

One of the most important things that I would consider is how many of your current customers would be customers of these new services.  The higher that number the more strongly I would consider keeping everything on one domain and changing the business name to something that fits all types of products offered by the company.

From an SEO perspective, uniting your brands usually creates a more formidable web presence that is more difficult to beat in the SERPs than building a new site for every new product.

So, if I thought that I could create a website that funnels visitors to what they need easily and efficiently then I might do everything on one website.    A lot of people don't want to mix business lines or don't want to think hard or are not up to the design challenge.  They take the easy route and build a separate site.  I would work hard to avoid that if the products and services are complimentary.

This explanation approaches the topic from a tangent... just sayin' before you start readin'....

You really gotta be careful about following advice given on SEO forums and SEO Q&A sites - including advice given by me and what you read on Moz - or ANY other site for that matter.  Lots of it is given by people who are just kibitzin' and lots is given by people who don't know a damn thing.   So..... if you are a reasonably intelligent person, you pay attention to who is talkin' and use the advice from some people as a starting point and immediately disregard advice from others.  Don't trust very much without confirming yourself because some people say what they think they know and don't know what they don't know.

For the reasons above, I would not trust a community sourced backlink assessment.  I might trust someone like Marie Haynes for opinions on backlinks, but if I don't have that I am going to assess the link myself.

The sniff test works on many backlinks.  Its really easy to spot a spammy site and its really easy to say that links from NASA, LOC.gov or the Pope are gonna be good ones.  It's the links in between that are hard to assess.  And, on those, I wouldn't trust three upvotes from people I don't know.

It is important not to get carried away with "publishing articles on other sites for links' especially if those links are in highly optimized anchor text.  A couple posts on HP with a link or two is OK, but if you are doing this alot and Google is still doing the old style Penguin penalties, it can kill the value of your domain permanently.

In the topic area of my business, I don't publish anything on other websites.  I want to spend all of my writing time building the value of my brand.  I feel that if I am a worthy author, my readers will share my work for me and my need to promote it will be zero to minimal.  This has always worked well with the audiences that I write form.

I totally agree with Adriaan's comments.

I'll add a few thoughts about publishing philosophy....

Keep in mind the amount of time that you spent on creating content that you give away AND the value that the content can bring if it is unique to your website and not available anywhere else on the web.

If your goal is to "get your message out" then by all means get it published in as many places as you can.  If your goal is to "build value for your business" then you have to think about things carefully.

If you can write an article in a short amount of time and give it to HP and in return get a link and a brand mention then it might be worth letting them use it.  If I was going to do this, I would publish it first on my own site and make sure that it is indexed and then give it to HP for publication there.

Pay attention to where you copy of the article ranks in the search engines.  If HP is always outranking you for your own content that makes them a much less attractive place to publish your content.  If that is happening and they will not give you rel=canonical, then I would probably stop giving them my content.  Giving them my content under those conditions is not "building value for my business".

Try to get them to give you rel=canonical.  If they will do that then publishing on their site is building value for your business.  If they will not do that then it tells you something important about them.  They are 100% for themselves and are all about having other people carry them around in a sedan chair.

All of the above was written about content that you can generate easily and with minimal cost.  In situations where you have a real masterpiece, then there is a stronger case for keeping it only on your own site and spending your efforts on "promoting" it in other locations but not giving the content away.

So, before you give away content, think about the many options that you have and choose the one that "gets your word out" or "builds your business" to a maximum degree.  There is no "one size fits all".

I don't believe that payment method is a factor in the algo.

We have switched from Merchant Account to PayPal without seeing any rankings change.  We have also switched from PayPal to Merchant Account without seeing an ranking change.  And, we have gone to giving customers the option of using their choice of either PayPal or a credit card.  Never any ranking change.  The only change is that we discovered that we really don't like PayPal. 

This is a legal question and I am not an attorney.  So, what I write here is amateur kibitzing and personal opinion.

If I was the person who wanted to use the videos of another person, I would contact that person and ask for written permission.  Proper permission will include who you are, why you want to use the videos, what domain you want to post the videos on, a sample of the page where they will be displayed, how long you want to use them and any other information that might influence the owner to say "yes" and especially any information that would influence the owner to say "no".  Failure to do this can get you into serious legal trouble.  If the owner of the videos has done all of the legal homework, your client could be sued for $150,000 for infringement - without the owner of the videos being required to demonstrate that the infringement has caused damage.

If the owner is making money from these videos, even if it isn't serious money, he/she will probably tell anyone who wants to use them how much money must be paid for a license fee or simply tell them "no".

Really, if your client has a website about dog training, he should be making his own videos.  This is best practice because it showcases the client's work, builds credibility with people who want their dogs trained, and the videos can be perfectly customized to the clients business, style, personality and location.

But, if the client is intent on  using the videos of another person, he/she should get advice from an attorney who is qualified in copyright law instead of from people in an SEO forum - I sure would not go to a legal forum for SEO advice    From my experience, the cost of good legal advice is a lot less than most people fear and more valuable than most people imagine.

This is all of the information that I am able to provide on this matter.  Hope your client finds something that works perfectly.

For one link, I would not worry a bit about it.

You are allowed to link out to other sites as long is the linking is not paid or manipulative.  If you have any fears at all use nofollow.

If you are not using nofollow, start worrying if you have a lot of links.  Get really scared if you have a bunch of sites with a rats nest of links.

Nobody knows exactly how google counts and values links in the navigation vs links in the body content.

If I was going to place my bets, google will consider both of them and consider them separately.  Links in the navigation define the structure of your website.  Links in the body content map connections to related pages of your website.

In a recent recoding of my website,  I am reviewing the articles and making sure that I have done a good job of linking to relevant pages in every article.  Also, we changed the CSS to make those links have a stronger font to attract reader attention.  Giving readers a better opportunity to engage your site and visit multiple pages is an important thing to do.

Why?  Google values visitor engagement as much, maybe more than the internal links that appear on your page.  I personally think that engagement is more important than either internal links or external links.  I am sure that some people disagree, but that is where my work and money is placed.