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Are there any studies, statistics or measurable impact of using mixed fonts on landing pages?

One of our landing pages is using five variations of the Arial font where size, strength (bold, italics) and color all vary. One camp internally believes that this okay, whereas another camp wants to standardize the presentation where there's less variance (such as a heading as one and the body copy as another).

Have you been through a similar trial or test in the past? I've seen some instances of a Marketing Sherpa study on the topic, but no real numbers to support one thing or another.

I've attached an example image of our current LP. I have a lot of strong opinions on a number of items - but we're looking to have an immediate internal discussion on the font issue first.

Thanks!

GIzA8.jpg

Thanks for the response, Martijn. I've edited the initial Q&A post to better describe the situation we're evaluating.

When using Google Analytics, what is the difference between total goal conversions and total goal completions?

We have many goals set up in a lead generation environment. Therefore, the only element of conversion is submitted a lead and arriving on the "Thank You" page. THose thank you pages are tagged accordingly.

When we run reports though, the number of "Total Goal Conversions" and "Total Goal Completions" never match up.

I've been trying to influence branded SERPs recently by demoting certain pages from appearing in the Sitelinks feature provided in Google's Webmaster Tools.

However, despite demoting various URLs, they continue to appear for the branded SERPs nearly a week after they should've been suppressed.

What is your experience with Sitelinks? Do links you request to demote ever disappear or change positions in the SERPs for you?

Thank you, Todd.

Re: #1 - The content is all in English, but available in other country's CCTLDs that are also English speaking (.au, .co.uk, etc.)

Re: #3 - There's nothing to redirect anywhere, so I am unsure of the redirect advice. If there's a page on the .co.uk website, there's a similar page on the .com site. The viewer of either page wouldn't want to be pushed to a different CCTLD - not should they. Right?

Looking for experienced feedback on a new client challenge. Multiple pages of content in the English language are replicated across multiple CCTLDs in addition to the .com address we're working with.

Is duplicate content a concern in this case?

What measures are recommended to help preserve their North American search inclusion while not serving as a detriment to external (European/Asian CCTLDs) properties aimed for other geos/languages?

EDIT: After posting, this was read. Any thoughts? http://searchengineland.com/google-webmaster-tools-provides-details-on-duplicate-content-across-domains-99246