I can speak from experience that Schema markup is a great addition to an e-commerce site, especially regarding Product Reviews. All-in-One-SEO and Yoast both have great rich snippet support if you are a Wordpress User as well.
Moz Q&A is closed.
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Best posts made by Emerson.Scherer
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RE: Community Discussion - Are Rich Snippets a Worthwhile Tool to Keep in the Online Marketing Toolbox?posted in On-Page Optimization
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RE: Google & Tabbed Contentposted in Algorithm Updates
+1 to Oleg's response. Google is absolutely moving towards ignoring content that is not immediately visible.