Hi, Im a programmer but SEO newbie and I am trying out Moz Pro.
To be honest I feel really disheartened right now, I find the world of SEO very difficult and full of conflicting information.
Anyway, I am trying to get my head around the Keyword difficulty tool in order to determine what keyword I want to go after and what I would need to do in order to outrank the competitors.
The website with the highest PA, most external links to the domain (4000 versus around 80-90), the most linking root domain and the best on page optimasations ranks nr 5.
The website that ranks 1 is the only one with good social signals.
All of the websites has the keyword in the page title.
What am I missing? This makes no sense to me. Is this Keyword tool reliable?
VERY grateful for any help from you guys..
/Emma
