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Miriam, I dont think you could have articulated that answer with any more detail.  That has cleared any doubts.  Thank you very much for taking the time to explain in the detail you have provided.

I respect that. It was kind of what I was thinking I was going to hear.

I tried adwords in the past.  It made the phone ring, alot.  Too bad all of the calls were people telling me how they could get me first on Google.  I have to wonder two things, how many of them clicked and cost me money and how many legitimate calls did I miss having to field all the solicitations.

As for yellowpages, I dont want the 60-90 demographic.  With my previous company we spent upwards of 5K per month on print and our call accounting proved that was a huge loss hence the reason the phonebook has gone from 3inches think to 3/4 inches thick in the last 4 years.

As for content, I have one goal and that is to make them call me.  From there it is purely customer service.  Sometimes I think even a splash page with "are you looking for "blah,blah,blah" then call 555-1212 would serve its purpose.

I know this has been asked and answered but my situation is a little different.

I am a local electrical contractor.  I specialize in a service and not a product.  Competition is high in the local market due to the other electrical contractors that have well seasoned sites with very good DA/PA.  Although new to the web I am not new to the trade.  Throughout years almost back to the AOL dialup days I have been collecting domain names for this particular purpose.  Now I want to put them to good use.

Being an electrical contractor, there are many different facets of work and services we provide.

My primary site is empireelec.com

A second site I threw online overnight with minimal content is jacksonvillelightingrepair.com.  Although it is a fresh site, there is minimal content and I have put almost zero effort in to it.  It appears to be ranking for keywords a lot quicker.

That leads me to believe I should utilize my other domain jacksonvillefloridaelectrician.com and target just the keyword Jacksonville Florida Electrician.

It leads me to believe I should use jacksonvillebeachelectrician.com for targeting electricians in jacksonville beach. And again with jacksonvilleelectricianservice.com

I can provide a unique phone number for each site.

Am I going about this all wrong?  Everything I read says no,no,no but I feel my situation is a little more unique.

I know this has been asked and answered but my situation is a little different.

I am a local electrical contractor.  I specialize in a service and not a product.  Competition is high in the local market due to the other electrical contractors that have well seasoned sites with very good DA/PA.  Although new to the web I am not new to the trade.  Throughout years almost back to the AOL dialup days I have been collecting domain names for this particular purpose.  Now I want to put them to good use.

Being an electrical contractor, there are many different facets of work and services we provide.

My primary site is empireelec.com

A second site I threw online overnight with minimal content is jacksonvillelightingrepair.com.  Although it is a fresh site, there is minimal content and I have put almost zero effort in to it.  It appears to be ranking for keywords a lot quicker.

That leads me to believe I should utilize my other domain jacksonvillefloridaelectrician.com and target just the keyword Jacksonville Florida Electrician.

It leads me to believe I should use jacksonvillebeachelectrician.com for targeting electricians in jacksonville beach. And again with jacksonvilleelectricianservice.com

I can provide a unique phone number for each site.

Am I going about this all wrong?  Everything I read says no,no,no but I feel my situation is a little more unique.