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Hi everyone!

Over the last year and a half, we've ramped up our content generation and have now hit our stride with a steady stream of blogs and videos.

Both qualitatively and quantitatively, we are seeing great results.

The problem is that the qualitative feedback is always passive. When we see clients, partners, etc. in person, they tell us that they love the content, but no one ever leaves comments or uses the call to actions to submit their info. There are some social shares, but now that LinkedIn no longer has a counter, it's hard to tell how much.

I'm looking for advice on strategies to get more active engagement with our content. The ideal outcome would be active conversations and lead generation.

Thanks everyone!

Hey Ramon,

Thanks - that's very helpful. The chat problem was actually a bug I hadn't noticed, so very glad you pointed that out.

I am a big believer in A/B testing, but I haven't been able to truly move the needle yet. I will keep trying different options.

We're still working on organic (we're doing well on Tenant Submetering), I knew that we're getting targeted traffic from our Adwords.

Thanks for the input!

Hello all,

I have been working hard on my SEO (and SEM) to the point where I'm getting plenty of traffic from my targeted keywords.

The only problem is that none of this people are becoming leads (the goal for our business).

Anything jump out about these pages in terms of how to get people more likely to get to the form page?

www.enertiv.com/solutions/
www.enertiv.com/solutions/asset-intelligence
www.enertiv.com/solutions/automatic-tenant-submetering
www.enertiv.com/solutions/enertiv-two-meter

Anything on the form page that could be optimized to drive more form completions?

www.enertiv.com/get-started

Any insights would be greatly appreciated.

Thanks

Hi everyone!

Over the last year and a half, we've ramped up our content generation and have now hit our stride with a steady stream of blogs and videos.

Both qualitatively and quantitatively, we are seeing great results.

The problem is that the qualitative feedback is always passive. When we see clients, partners, etc. in person, they tell us that they love the content, but no one ever leaves comments or uses the call to actions to submit their info. There are some social shares, but now that LinkedIn no longer has a counter, it's hard to tell how much.

I'm looking for advice on strategies to get more active engagement with our content. The ideal outcome would be active conversations and lead generation.

Thanks everyone!