Do you need subscriptions from all of those tools to export backlinks? I thought the free accounts limited the view unless you paid. Do you have a way around it?
![Eric_Rohrback Eric_Rohrback](/community/q/assets/uploads/profile/32456-profileavatar-1619582652423.png)
Posts made by Eric_Rohrback
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RE: Disavow straightaway? - Urgent
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RE: Why are my citations not showing up?
While I agree it may take longer to see some of the citations that are created with Yext, I don't think the duplicate information from Yext's data push is necessarily bad. It's not like you're duplicating an article - these are local citations which are treated a little differently. Yext is good because it helps create consistency in the local search ecosystem (which is a positive local ranking factor), but i don't think Google dings it for duplicate content. Businesses create hundreds of citations with the same information, yet rank very well. I see that as Google acknowledging the importance of some parts of the data, but ignoring or not positively counting others. Local citations are not "low quality" in the sense they'll help you in local search. Local directories (Yelp, Yellowpages, insiderpages, local newspaper business directories, etc) are valuable in their own way, but only if your intention is to improve local search presence.
To check if the citations are indexed do a site:{citationURL} search. If they're indexed, then Google has found them and is most likely counting them.
The two websites could be working against you, especially if they have similar information on them. Which website do you have tied to the GMB page? Is it the same as all the citations like you mentioned above?
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RE: No Location option in Incognito Search Settings
Barry is reporting official word from Google this feature is dead due to low usage - Check it out here.
I think our speculation in the Local Search Forum thread actually turned out to be right.
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RE: No Location option in Incognito Search Settings
It looks a lot like what Google's done in the past with other features, which is a strong indication they're going to remove that feature. I think it's fair to say that casual searchers wouldn't know that feature exists because it's hidden behind a couple other buttons, and why would they care? (Many of us mention that within that forum thread) The more likely scenario is that a typical searcher will use a geo-modified search query to indicate a change in location; not adjust a search setting. Like I mentioned in my last post, we're making a strong assumption based on past behavior - not definitely saying it's being removed, since that hasn't been officially announced.
I find it interesting this has been going on for almost a month and has primarily affected US-based searchers. This came around the same time as Google's slow killing of GMB pages by refocusing them from G+ into Maps (still in the process of changing). Not sure if there's a connection, but it was interesting to observe this happening at the same time.
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RE: No Location option in Incognito Search Settings
Google's most likely removing this feature. See this great thread in the local search forum to learn more. To summarize our assumptions, it's because the only people that really used this feature were SEO's to check ranking. Normal searchers either modified the query or did nothing, since most people probably never knew that feature existed.
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RE: Webmaster tools not showing links but Moz OSE is showing links. Why can't I see them in the Google Search Console
So all tools (including Search Console) have different link indexes they're going to show you. That's one reason why you're seeing a difference between tools. The other reason is that Search Console will only show a **sample of your links, not all of them. **To really find all internal links, you should use a crawling tool like Screaming Frog or Xenu then check inlinks and outlinks on your site. I wouldn't rely on Search Console to give as much insight on your internal linking.
To get a better understanding about your backlink profile my recommendation is to use a couple of tools (OSE, aHrefs, Majestic, etc) in addition to the data provided in Search Console. Export the backlink data from all sources into Excel, de-dedupe the data (so you're not looking at duplicate links), and that will help you understand your profile a little better. Using multiple tools will be a little on the expensive side, but will give you a much better understanding what's out there.
Like Justin said, make sure you have the correct version of your site verified in Search Console. Google will recognize multiple variations as different sites (HTTP/HTTPS/WWW/Non-WWW). You'll also want to set a preferred domain (www vs non-www) to help Google consolidate data.
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RE: Anyone know of a free keyword monitoring tool?
If you want a tool that's more comprehensive & tracks a large group of your target keywords and competitors why not pay for it? Companies that put out good tools like that need to pay for server space and development time (which isn't cheap), so most will only give you a small taste of the program when you're on a free plan. Several thousand keywords means you're asking for a pretty large chunk of space to be dedicated to your project, so you'll have to pay to have meaningful data.
I just looked a Rank Tracker from Link Assistant, and that looks like a pretty good tool; you're not going to get much out of the free plan though. Sure you can run ranking checks, but you won't be able to save the results to compare over time and you won't be able to export. If that's $125 for a lifetime license, I'd say that's a pretty good deal. You could also check out SERPwoo for some affordable keyword tracking plans.
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RE: Can we disavow all spammy looking sites in OSE with a spam score of 5 or above?
@Peter basically nails it. None of these tools will be completely accurate to what Google determines is a "bad" link, so it will be very subjective. You really should use a variety of tools (even link detox is a good one) to get a list of sites linking to you. The reason being is that all these tools have very different indexes, so you'll get a more comprehensive view of your profile... however that will be a little more expensive since you would need multiple subscriptions.
Like Peter said, you'd then want to download all the links into excel, dedupe, and review. I usually look at aHref Rank below a certain threshold and Trust Flow below a certain threshold (you need to either use a VLOOKUP or an INDEX/MATCH formula to combine the lists from all sources). After that you review those links manually, and add the "bad" ones to a disavow file. The "bad" ones are those that you would agree violates the Google Webmaster Quality Guidelines that fit into a link scheme definition. Once again, this is a subjective process so you'll really need to review the guidelines.
To do this analysis to the full extent that you'd want... I don't think there are free tools that will give you any meaningful data. Remember they need to maintain bots and their own software to expand their indexes, so the free trials will be very limited data (usually with no way to export). I'll also say this is a very tedious process and depending on the size of the site I would allocate anywhere between 5 (small site) and 40 hours (larger site) to tackle this process. Buffer in a little more if this is the first run, since there will be a learning curve for the tools and it will take time to put together a professional looking report.
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RE: Site Redesign Leads Dropped
Did you move the conversion points on the site? For example if you moved the phone number from the top of the page to a side bar element (widget), that could be enough to see a drop in leads. Not sure what the site is or what it looked liked pre and post redesign, but moving conversion points on the site even a little can cause a rise or drop in leads. Feel free to PM the URL or post it in the thread, and we could give more specific feedback.
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RE: Ideas to increase PA
Get links to the page - that's how to build up the PA. If the page isn't going to attract links on it's own, then link internally through other more authoritative pages on your site. That would push equity to that page to increase it's PA.
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RE: How is this possible? #2 ranking with NO on-page keywords, no backlinks, no sitemap...
Couple of thoughts...
You might have been over-optimized on that one keyword, which would make the jump up after removing seem right. Clean that up to focus on more synonymous terms, so you're not over-optimized on one keyword. That also might explain why the sites ranking ahead of you are doing well despite not having that specific term in the title tag/page copy. If you look at "Searches related to..." at the bottom of the search you'll see many of those keywords appearing in the sites ranking ahead of you. Google doesn't just focus on that one keyword, but also uses synonyms/related terms to help determine what the page is about. Using terms like "logo design software" or "logo design company" may also give users a better idea what the page is about, so they're more likely to click through to that page and trust they're going to get what they wanted. Look at the backlink profiles to see what their anchor text is like. That would also help you determine what kind of keywords other people are using to reference your competitors.
There's a ton of factors at play, but I think the main point is that you'll need to diversify the targets a little more moving forward.
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RE: Are TLD and numbers in subdomain ranking factors?
so the deal with subdomain vs domain is that you need to think of them as two separate sites; one is just living in the same database as the other. So when you moved the site over to a subdomain, it's possible you took a little hit but I don't think you would get penalized for having the main site live on the subdomain. It might come down to how you migrated and managed the redirects (did you map everything appropriately?), lost links because people were still referencing the old domain with the www subdomain, and a variety of other factors.
The .co ccTLD is actually for the country of Columbia, and isn't for "company" as some people may use it for. While there are a ton of spammy sites that use the .co because it's easier to snag an exact match domain, that doesn't necessarily mean you're being targeted for it. There are billions of websites out there. Having the .co and hosting in the US could send mixed messages, which may impact; however there's no real way to tell with any certainty.
Review your site migration, and make sure you have all the pages moved over correctly. Next I would check links. Reach out to people who are linking to you and ask them to update to the new domain. 301's lose a good percentage of equity passed, so it's better to get the full value with the correct link. Check local directories as well to make sure you cover all bases - those will need the URL updated. Finally, review your on-page optimization. Are you targeting the right keywords? If so, do you have the appropriate pages optimized and set up with good internal linking?
Check your traffic in analytics to look for specific dates it either spiked or dropped. That will also help you narrow down what you changed/what you need to change. Things like this are more detective work in the beginning to bring problem areas to light.
Start with that and let us know what you find.
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RE: Could be the PA greater than the DA?
Yes, I actually see this quite often for smaller sites. DA is looking at the entire site, while PA is only that page so if that one page is really awesome then yes it will have a PA higher than the overall site. Typically that will happen with the homepage or a really great piece of content, since both would attract the most links to your site. Those pages would grow to have a higher PA, which would be a strong indicator these are important for the overall health of the site.
So if you have a page that has a high PA, you can spread that by having a solid internal linking structure within your website. Link from the high PA page to other important pages for your site, and you'll see the PA of the linked pages grow.
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RE: Can PPC harm SEO results, even if it's off-domain?
Josh,
To prevent this thread getting out of control and getting to the point where everyone is name calling, let's step back and clarify a few things. While I respect your opinion that paid search could influence traffic from a personalization standpoint, your explanation leaves too many questions unanswered. I personally won't trust anything someone says without a valid explanation WHY they have the position they have. If you can produce a few links/references so we can take a closer look at what you're talking about, that would benefit this discussion way more than simply saying "because I talked with X, and they said it's true." Sharing more information can help educate everyone here, and help us all grow as professionals.
I really don't care who feeds information to whom; the only thing I care about is the fact. The fact is (according to my knowledge) Google has stated paid search (Adwords) does not directly affect organic rankings.
Google Forum thread disputing that PPC influences rank: https://productforums.google.com/forum/#!topic/webmasters/tN5pIG8Qy0I
Google's Search Console Help: https://support.google.com/webmasters/answer/35291?hl=en - "Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results."
I agree that promoting your site through a variety of mediums will send a signal of trust that your site is legitimate, but that would be a macro view that everything helps a little bit. The question to this thread is, "Do you really think that them pointing their ads to the actual domain is going to increase your rankings?"
That answer is No. Pointing ads to the actual domain will not directly increase your organic rankings. Will it help with branding and trust, sure. But that's not the question we're trying to answer.
Now... If you have evidence that contradicts my points, I'd be more than happy to discuss and debate. I think opposing viewpoints are important to the development of the community/industry, and is really what makes it exciting. However, if the only thing anyone has to say is "I heard it from so and so" then this thread deserves to be closed if there's no additional facts to support an argument one way or another.
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RE: Can PPC harm SEO results, even if it's off-domain?
Paid traffic does not directly affect organic ranking. Those two elements are mutually exclusive when it comes to search. Click patterns will affect personalized results for the individual, but not as a whole. You're looking at this at a micro level, but I think (correct me if i'm wrong) Kevin is looking at this from a macro perspective to see how the two directly influence each other.
If you're suggesting that pointing an Adwords destination URL to any particular domain will positively impact organic ranking, then i'd like to see the proof. Making a blanket statement to say Paid does influence organic is sending an incorrect message. If you have evidence to support that claim then I'm sure this and many other communities would love to see it, but I stand by Google's official position that those two mediums do not directly influence each other.
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RE: Can PPC harm SEO results, even if it's off-domain?
PPC will not effect SEO efforts. The biggest reason I would suggest sending someone to the actual domain is because the user would be more likely to return and convert later. It usually takes a few visits to convert (PPC > Organic > Direct, or some mix of those), so that would be a good reason to try to keep it within the same domain.
However... If these landing pages cannot be imported to the current website CMS, and the external landing pages are converting, then it would be negligent to cut those out of PPC. You could really hurt the business if they stop getting leads. I would first try to see if the landing pages can be created on the client's domain, and A/B test. PPC does not affect SEO, and SEO does not affect PPC. It's all based on bidding, and quality score of the ads. If the client is getting business out of the current PPC work, don't kill it without testing and being absolutely sure you have a solid game plan. You don't want to get caught in a scenario where you could be fired if the client stops seeing leads.
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RE: When to Disavow
The question I have is what metrics did you use to determine these are low quality sites? I would be careful disavowing because if you're not careful you could unintentionally disavow sites that are actually helping you. Were the links artificially placed (by you or another SEO), do they violate any of the quality guidelines, or are there any other reasons why you think the links are poor quality?
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RE: Where did the "Location" go, on Google SERP?
We were actually discussing this on the Local Search Forum - http://www.localsearchforum.com/google-local-important/38249-heads-up-google-either-moving-removing-search-location-setting.html - Looks like Google is removing that function in many of the data centers across the country. This may be a test, or it may be a full depreciation of the function since it is possible most people aren't aware of it. I would assume consultants and marketers know of the ability to change location, but normal searchers will just tack on a location to the query.
Check out the other forum to read up on the discussion.
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RE: Using same business number on different websites
If the call is ringing 10-12 times before the call forwarding provider connects with your phone, I would drop that provider. A good company will have a seamless transition so no one would ever know the difference when they call you. Who are you currently running tracking numbers through? Sounds like either you've set up too many redirects in the call system or the provider has some serious support issues.
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RE: Meta Description
It actually looks like most of the results are getting the meta description ignored in favor of content that's on the page. There's not a whole lot you can do about this except to try and write a better description that Google will favor more. I wouldn't worry too much about the meta description as long as traffic is good and you're ranking well for your target keywords. The description is more to influence CTR and does not have an effect on ranking (directly).
Do your best to write a compelling description about the page to help users understand what they should expect to see. Rewriting to explain why someone would want to visit the page (buy the product, learn more about the product, see the product used by famous musicians, etc...) could help it show up in the SERPs.
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RE: New pages not ranking
The interesting part about your question is that the old pages never ranked, and the new pages aren't ranking either. Are you trying to rank for a keyword that's too difficult? Does your site have a manual or algorithmic penalty? Are other pages ranking on your site for different terms? You could have technical errors that are preventing the site from moving forward, or the keyword you're trying to rank for may be too difficult given the authority of your site vs the competition.
Can you share more details about this situation? Without knowing the site and the target it's pretty hard to give any real recommendation. Every site with relevant content to the target keyword phrase and tuned up onsite should at least hit page 5 as long as the keyword isn't overly competitive.
Would you be able to share more about this situation?
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RE: Copying items from major website - bad?
Nailed it. Moz needs to vote this top answer
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RE: Local Rankings
I would recommend doing a competitor analysis to see what they're doing to get ahead of this site. Learn if it's backlinks that are pushing them ahead, better blog content, or maybe it's onsite elements that are holding you back. Your Yoast SEO plugin is set up with the "en-US" locale open graph meta property, so it's possible there are other mixed signals on the site. Getting everything correct on site will go a long way to helping the site rank.
There are a few sites with higher DA and PA, so there might be a few on-site elements to check out first. I would start with an on-site audit to make sure you're covering all the low hanging fruit/areas you can control, then take a closer look at an off-site strategy.
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RE: Exchange link from sites in same google account
What kind of link is it? Is it something like "Our other sites" or pretty obvious that you own those properties, or are they links to try and manipulate ranking (aka PBN style links)? One will be harmless, the other will get you penalized. There are plenty of people out there running many sites suited for different verticals, markets, etc but if you're using the sites as second/third tier sites with the sole purpose of getting a money site to rank (and make money) then you might be in some trouble. If it's the former, then don't expect to see any major advantage to doing that. If you're setting up a PBN and listing all the sites within Google WMT then you should rethink that strategy.
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RE: Moving Locations and NAP
Creating new locations will actually create more work for you. Do like Miriam said and update the current listings. If you create new listings, you still have the issue of cleaning up the old ones which could cause ranking problems as you battle yourself to tell Google which information is correct.
LocalSEOGuide created a cool tool (NAP Hunter) to help find mismatched citation sources. Download that chrome extension and plug in both your current address, and past variations. Pull all that information into an Excel file, and then you'll be able to run a pretty good gap analysis to see what you need to try and update. Not all sites will allow you to update, and old unstructured citations like news articles, blog posts, etc would fall into that category. Local directories will be a little easier, but again there are sites that lock you out from editing unless you pay.
Don't wait & pray, be proactive to get these updated. Citation work can either be a large project or can be outsourced to different teams/products (Moz, Yext, Whitespark, or other consultants/contractors). It also sounds like they've manually claimed a few sites prior to you coming on, so you'd need to spend some time working with each site's support team to try and get access/reset the account. Without that you won't be able to update the business information.
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RE: Point an expired domain name to web page on website.
How many times has it been owned and dropped? It might be possible that the domain has backlinks but all the sites are blocking the bots you're using to check. If it's been frequently picked up and dropped, then I would stay clear. You might be getting the trash after others have abused it.
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RE: Can a move to a new domain (with 301's) shake off a google algorithm penalty
If you're still being impacted by a penalty (algorithmic) then I wouldn't 301 any URLs, since that would carry the penalty over. Did you get a manual warning in webmaster tools? Do you have specific dates of traffic drops that would line up with known algorithm updates? Kind of hard to diagnose without knowing the site or understanding traffic fluctuations, but if this is the last resort then you might want to think about starting a new site as a fall back. If you've bounced back from 7 to 2, there still could be hope you could make it to page 1 again but it will take some work. Do your competitors have better onsite optimization? Do they have higher quality links? If this is a local business, are you optimized on and off site?
There are still a lot of factors to consider before jumping to a new domain. Keep in mind that a new domain would be starting from scratch, and it will take just as long (if not longer) to see page one in a competitive market. I would only move domains if that is your absolute last resort.
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RE: Removing Unverified Listing From Google
You can't get it removed. Google stopped removing My Business listings years ago. Basically what you've done is correct, mark it closed or relocated. By marking it as closed, it's removed from general search terms but will show up for branded searches. If you've changed locations, you should be cleaning up the old citations/directories to make sure they're showing users and bots the most up to date information. That would hurt you more than a single Google My Business page marked as closed (Google already knows you've moved from that location... sort of).
As Googlebot continues to crawl the web and find the old information it (they?) starts to distrust the "closed" location, since it's finding third party data contradicting what you submitted. Once you start building new citations, you need to correct the old data as well on major sites (use MozLocal as a guide to clean up some of the big ones). There are a few patents the US govt. granted Google on "scoring" (ranking) local results based on location prominence, which has a major component of how many sites reference the business online. The reference online is a citation through a local directory (structured) or through a news article, press release or other mention (unstructured). All these contribute to helping Google understand where your business is, which in turn will help you rank better in the local market.
So really long post short... TL;DR - Get your citations consistent with the actual address. Fix the old ones and make sure the data is correct. That will help you rank better. You can't delete Google My Business pages from the map, they will always show for branded searches.
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RE: MOZ vs Ahrefs vs SEMRush vs Spyfu and so on
As far as links analysis tools go I like aHrefs and Moz over Majestic, but if possible I like to use all three. They all have different indexes which in many cases overlap, but you'll see each bot has found different links pointing to you that the other don't report. Moz seems better from a content standpoint than anything on the list. SEMRush is better than SpyFu for PPC analysis/Keyword research, and I haven't used Wordstream or Raven much.
Basically this is a pretty vague question since there isn't a one "master tool" for all digital marketing (yet...). Each of these are used for a different aspect of digital marketing, so what area do you want to focus on? How to improve organic ranking for your website? Increasing conversion rates by understanding customer behavior/flow? PPC analysis to understand how to maximize your budget to see a larger ROI for your campaigns?
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RE: Ecommerce - Go to Basket 302 query
I'll assume these are going to a different secure subdomain, so don't worry too much about it. Like Thomas posted, you aren't going to get the shopping cart to rank (and don't want it to) so there's no real concern. A 302 is essentially stopping "link juice" from going to the cart page, so as far as domain authority goes it seems like you should leave it how it's set up now. You're keeping the authority on your pages while sending users to the correct place to complete the purchase. As long as these aren't internal links to other product pages or family pages, you should be good.
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RE: Development/Test Ecommerce Website Mistakenly Indexed
Why would you want to 301 a staging/dev environment to a production site? Unless you plan on making live changes to the production server (not safe), you'd want to keep them separate. Especially for eCommerce it would be important to have different environments to test and QA before pushing a change live. Making any change that impacts a number of pages could damage your ability to generate revenue from the site. You don't take down the development/testing site, because that's your safe environment to test changes before pushing updates to production.
I'm not sure I follow your recommendation. Am I missing a critical point?
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RE: Buy exact match domain and 301 worth it?
Before doing that I would make absolutely sure the previous owner didn't do anything that'll bite you down the road... like buying a bunch of garbage links. Do you not want to run that site or do you just want to pull all the traffic they're getting to your site? I'm also curious how you know that site gets about 500 visitors per day; have you seen their analytics?
As long as the site looks clean, and you just want to buy their traffic I don't see why you can't 301 it into your site.
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RE: Structured Data Markup Helper in Webmasters
Ideally just take the snippet of code from the output that's highlighted (whatever structured data you needed), and edit the code on your site. What CMS are you working with? Are you building from HTML or are you using a CMS platform like WordPress/Drupal/Joomla? Without knowing your site limitations it's hart to answer this question.
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RE: Development/Test Ecommerce Website Mistakenly Indexed
It could hurt you in the long run (Google may decide the dev site is more relevant than your live site), but this is an easy fix. No-index your dev site. Just slap a site-wide noindex meta tag across all the pages, and when you're ready to move that code to the production site you remove that instance of code.
Disallowing from the robots.txt file will help, but that's a soft request. The best way to keep the dev site from being indexed is to use the noindex tag. Since it seems like you want to QA in a live environment that would prevent search engines from indexing the site, and still allow you to test in a production-like scenario.
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RE: Usability: Using Letters in Phone Numbers
Like Miriam mentioned - use the real number on citation sources and major offsite areas. The only ways I would suggest using a vanity number on your site is through javascript swapping (think CallRail phone tracking), or by using it in an image with the alt text being the real (non-vanity) number.
I would A/B test with the javascript method on your site. That solution would use a find & replace function depending on the click source (organic, direct, ppc, social, forum, etc), and swap in the tracking number/Vanity number. Test that for a while and compare phone call volumes. I think if you are a local business that would hurt NAP consistency, so that would need to be monitored pretty closely as well to make sure that vanity number doesn't cause damage.
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RE: If I have 2 brick and mortar stores in the same city, do I need to pay BOTW twice?
I think BOTW is a good citation source, but if you can't get it for free the best thing to do is test. If you're thinking that site will be a valuable piece to your marketing (and deserve a piece of the budget), then test with the first location to see how much traffic it drives. Set up a special segment or filter in Google Analytics to track referrals from BOTW. If you're seeing some decent traffic for what you're paying (and possible conversions), then it's definitely worth expanding to. If you're just paying for the citation source then you might be better off sinking that monthly fee into paid search or somewhere else. I agree BOTW is a good local citation to have, but that's what I would do to try and justify spending money on it.
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RE: How to determine which keywords from a list trigger local 3 pack results, is there an automated way to do this?
Take a look into tools like Places Scout or BrightLocal. Those have some pretty good Local (pack) reporting features which could help you solve this problem. The monthly plans aren't too expensive, so if you have a ton of keywords to check they could be viable options for you.
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RE: Should I set a max crawl rate in Webmaster Tools?
You don't need to. Just let Google crawl at will. The only reason you would want to limit the crawl rate is if you're having performance issues from the server you're on (too much traffic at once). If you're not having any issues, then allow Google to crawl as many pages as they can.
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RE: Bounce Rate Spike Overnight - Did anyone else notice this?
Like Jono mentioned, check your referral traffic. I would recommend going into your analytics account, and segmenting by all sessions/organic/referral/direct to really see what is causing the high bounce rate. If it's referral traffic it's most likely referral spam. There are some good tools out there and filters to help get rid of that garbage and true up your numbers a bit more.
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RE: Google Change of Address for previously penalised website?
If the previous site was penalized in any way and you're trying to start with a new domain, then you don't want to redirect or note a change of domain. This is going to help them update their index to reflect the new domain for your pages. I don't know enough about the penalty, but if it was a manual action then you really should fix the penalized domain before doing this. If you're too far into the penalty box, then you almost need to start fresh.
Can you offer any more insight on your current situation? Without knowing much more, my instinct is to say to not note a change of address if you're trying to move forward from a penalized domain.
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RE: 404's and Ecommerce - Products no longer for sale
What's the thought on using a 410 server response (Gone) for products that won't be in stock on the site anymore? I've seen that strategy work to get pages out of the index. Does anyone have opposition to using that strategy? That would be assuming the page isn't linked to on the site (or other sites for that matter). I've seen that work OK for product pages buried a littler further in the site architecture.