Thoughts on Best Practices for In-House Search Management

2/23/2007 As a member of SEMPO's In-House Search Committee (since I manage PPC efforts at Adapt Technologies and all our other marketing), I was asked to contribute some ideas for in-house best practices for managing SEM. Here are some suggestions, coming from what I've observed from working at an SEM agency as well as from prospects we talk to at Adapt.<ul> &...