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Sure thing! Many times that functionality is already built into the CMS, so it may already exist.

For PPC landing pages, it's typically fine to use a "noindex, follow" as well.

Hi Ria,

This is difficult to answer without reviewing the actual pages in question, but I’ll answer this with my general approach.

I see the approach to PPC and SEO pages as different for the most part. There are instances where it makes sense to use an actual website page as the destination; it just really depends on the product/business.

The PPC pages should be tightly woven with the ad groups and keywords, and sometimes “non-PPC landing pages” are too distracting with everything else on your website considering you are paying for each click.

If you take the above approach, then I would noindex the PPC landing pages as they probably contain content that is duplicated from your website.

Hope this helps. I’m also happy to look at specific examples. It’s very hard to say why organic traffic is down without understanding more about the actual situation.

Hi Drew,

I’ve found this to be a useful method for enriching your Remarketing lists past the standard setup. Here are a few comments on what you proposed:

Aware There isn’t one right answer but I would suggest tailoring this segment a bit more unless you feel this is enough to be considered “Aware”. I recommend adding criteria such as “time on page” (exclude or include) to enrich it further.

Interested
I recommend not just inheriting the criteria of “Aware” but taking it a step further. For example, if the “time on page” for “Aware” is 30 seconds, I would make this stage 60 seconds.

Also, it sounds like making specific events trigger would be better suited for the “Engaged” stage.

Just a side note, but be sure not to use a filter along the lines of “include” with page “does not contain” as that is not the ideal setup.

Hope this helps!

Sure thing. As Donna mentioned, the sitemap is definitely a good place to start.

When did you implement these changes? When I viewed the cached version of the following page:

www.hegroup.org.uk/accessibilty

I see that the snapshot was from Dec 23, 2015. If your changes were after this date, it appears Google hasn’t crawled the new/updated pages yet.

There is certain criteria that you need to meet in order to be eligible for Seller Ratings. This help document outlines the various details such as where they source reviews from, how many reviews you need to have and that your rating must generally be at least 3.5 stars or higher.

In my experience, there tends to be a tag time between once you have met the outlined criteria and when Google displays the star ratings. I would say this is around 3 weeks.

Please let me know if you have any other questions. Hope this helps.

Yes, it makes sense to optimize the homepage for their overarching brand offering/message. The subsequent pages should be supporting pages such as product pages, informative posts and other topics that support the business.

Do you have different content that offers value without being redundant? I would say it comes down to what you say about the topics. Unless you have content that isn’t synonymous, I recommend selecting one phrase and naturally weave in the other term where it makes sense.

Google is getting better at understanding natural language so you don’t want to force separate target keywords for the sake of keywords and not the users.

Hope this helps.

It is not priced exactly the same. They’ll charge based on the bid adjustment applied to the RLSA list (e.g., increase by 10% on the RLSA list) or based on the bids you apply for a specific RLSA campaign.

Hi Danny,

There are a couple of ways to set up RLSA. Here’s a helpful reference from Wordstream on the topic.

Because you can set up RLSA with bid adjustments or in a separate campaign, the bids will most likely be different from your typical bids (depending on the strategy). You may find that it actually makes sense to bid up on RLSA since the visitors on the lists are familiar with your brand. This also gives you the opportunity to bid up on head terms that may typically cost too much but may be profitable with RLSA.

Hope this helps.
Erika

I would say Google+ is more about correlation rather than a ranking signal. However, I’m noticing that Google is separating the close ties Google+ has with its products more and more. For example, they recently announced they will not include Google+ follower counts in search ads as of December 10, 2015.

I recommend understanding where your customers “hang out” and focusing on those social platforms instead.

It’s always important to go outside of your comfort zone and exercise your brain in ways you typically do not. For example, if you are typically using your analytical skills, try working on a creative project that makes you think outside of the numbers. As digital marketers, we have to constantly hone our skills, test them in new ways and evolve with the times.

Do you typically write your PPC ads in a certain tone? As Larry Kim says, try finding a unicorn opportunity, get creative and don’t just write the first ad that naturally comes to mind.

There is certain criteria that you need to meet in order to be eligible for Seller Ratings. This help document outlines the various details such as where they source reviews from, how many reviews you need to have and that your rating must generally be at least 3.5 stars or higher.

In my experience, there tends to be a tag time between once you have met the outlined criteria and when Google displays the star ratings. I would say this is around 3 weeks.

Please let me know if you have any other questions. Hope this helps.

Hi Ria,

This is difficult to answer without reviewing the actual pages in question, but I’ll answer this with my general approach.

I see the approach to PPC and SEO pages as different for the most part. There are instances where it makes sense to use an actual website page as the destination; it just really depends on the product/business.

The PPC pages should be tightly woven with the ad groups and keywords, and sometimes “non-PPC landing pages” are too distracting with everything else on your website considering you are paying for each click.

If you take the above approach, then I would noindex the PPC landing pages as they probably contain content that is duplicated from your website.

Hope this helps. I’m also happy to look at specific examples. It’s very hard to say why organic traffic is down without understanding more about the actual situation.

Hi Drew,

I’ve found this to be a useful method for enriching your Remarketing lists past the standard setup. Here are a few comments on what you proposed:

Aware There isn’t one right answer but I would suggest tailoring this segment a bit more unless you feel this is enough to be considered “Aware”. I recommend adding criteria such as “time on page” (exclude or include) to enrich it further.

Interested
I recommend not just inheriting the criteria of “Aware” but taking it a step further. For example, if the “time on page” for “Aware” is 30 seconds, I would make this stage 60 seconds.

Also, it sounds like making specific events trigger would be better suited for the “Engaged” stage.

Just a side note, but be sure not to use a filter along the lines of “include” with page “does not contain” as that is not the ideal setup.

Hope this helps!

Yes, it makes sense to optimize the homepage for their overarching brand offering/message. The subsequent pages should be supporting pages such as product pages, informative posts and other topics that support the business.

Hi Danny,

There are a couple of ways to set up RLSA. Here’s a helpful reference from Wordstream on the topic.

Because you can set up RLSA with bid adjustments or in a separate campaign, the bids will most likely be different from your typical bids (depending on the strategy). You may find that it actually makes sense to bid up on RLSA since the visitors on the lists are familiar with your brand. This also gives you the opportunity to bid up on head terms that may typically cost too much but may be profitable with RLSA.

Hope this helps.
Erika

Do you have different content that offers value without being redundant? I would say it comes down to what you say about the topics. Unless you have content that isn’t synonymous, I recommend selecting one phrase and naturally weave in the other term where it makes sense.

Google is getting better at understanding natural language so you don’t want to force separate target keywords for the sake of keywords and not the users.

Hope this helps.

It is not priced exactly the same. They’ll charge based on the bid adjustment applied to the RLSA list (e.g., increase by 10% on the RLSA list) or based on the bids you apply for a specific RLSA campaign.