Hi Drew,
I’ve found this to be a useful method for enriching your Remarketing lists past the standard setup. Here are a few comments on what you proposed:
Aware There isn’t one right answer but I would suggest tailoring this segment a bit more unless you feel this is enough to be considered “Aware”. I recommend adding criteria such as “time on page” (exclude or include) to enrich it further.
Interested
I recommend not just inheriting the criteria of “Aware” but taking it a step further. For example, if the “time on page” for “Aware” is 30 seconds, I would make this stage 60 seconds.
Also, it sounds like making specific events trigger would be better suited for the “Engaged” stage.
Just a side note, but be sure not to use a filter along the lines of “include” with page “does not contain” as that is not the ideal setup.
Hope this helps!