A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are.

We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.

I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website.

I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ?

I look forward to hearing what people think.

Thanks,

Ok, so we currently operate in the UK, Australia, Ireland, Spain and France.

Currently we have a different twitter accounts for each Country. This can be difficult to manage as we are going it all from the UK.

I can understand that having separate accounts for foreign language countries is perhaps suitable (we have foreign staff tweeting in their native tongue), but my question is this:

Is it worth just tweeting all English speaking activity from one account. I mean at the end of the day we are one company, and also our activity in other countries won't effect our followers, in fact wouldn't it just make them realise we are a global brand?

What are the advantages and disadvantages of gradually deleting the other accounts and tweeting all English stuff from the one account?

Cheers,