We are just getting into guest blogging for our real estate clients and have found it to be very helpful. I had an additional question that I was wondering if you guys could help answer. We were kicking around the idea of adding a guest post page on our clients' sites to attract potential partners with which to work with on content creation and guest blogging. Have any of you ever used this tactic?
We would obviously have to have strict guidelines of content quality to allow guest posts on our sites, but it seems like a potential link building opportunity if the arrangement is that we get to guest post on their site. Seems that Rand has stated that you would not get penalized for reciprocal link building as long as the two sites linking to each other are topical and the links are in related content and not on an external links page. As opposed to manually building a list of guest post opportunities alone, this seems like a good way to attract potential linking partners. Thoughts?
