Focus on using backlinks. Backlinks help increase your website's domain authority because they let Google know that your content is expert, authoritative and trustworthy. In addition, outbound links (links to other websites) help readers access additional information on your topic.
Links to low-quality spam sites can cause search engines to put your site in the same category.
Search engine optimization relies heavily on keyword selection. To be effective, content must be well-written, easy to understand, and interesting to read.
In addition to FinTech-specific keywords, identify common financial keywords and find the best way to incorporate some or all of them into your SEO strategy.