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Hi, I recently started with the SEO and all the "magic". Thanks to moz I analyze/change my keywords in On-Page optimization and follow recommendations in the Crawl Diagnostic. Since then I have a simple (maybe dummie) question.
How can I determine that changing of  some keywords was worth it? I was thinking that I could check these three things if they are growing/improving: check "url - keyword" rank and grade check number of visits from the organic search history check Page Authority, MozRank, MozTrust in Open Site Explorer Are these three good metrics? What else?I know it is probably not so easy to answer and it is probably matter of discussion. Thanks anyway for answers. D.