My dear community and friends of MOZ, today I have a very interesting question to you all.
Although I´ve got my opinion, and Im sure many of you will think the same way, I want to share the following dilemma with you.
I have just joined a company as Online Marketing Manager and I have to quickly take a decision about site structure.
The site of the company has just applied a big structure change. They used to have their information divided by country (each country one subdirectory) www.site.com/ar/news www.site.com/us/news . They have just changed this and erased the country subdirectory and started using geolocation. So if we go to www.site.com/news although the content is going to be the same for each country ( it’s a Latinamerican site, all the countries speak the same language except Brazil) the navigation links are going to drive you to different pages according to the country where you are located.
They believe that having less subdirectories PA or PR is going to be higher for each page due to less linkjuice leaking. My guess is that if you want to have an important organic traffic presence you should A) get a TLD for the country you want to targe… if not B)have a subdirectory or subdomain for each country in your site.
I don’t know what local sign could be a page giving to google if the URL and html doesn’t change between countries- We can not use schemas or rich formats neither…So, again, I would suggest to go back to the previous structure. On the other hand…I ve been taking a look to sensacine.com and although their site is pointing only to Spain
| |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
They have very good rankings for big volume keywords in all latinamerica, so I just want to quantify this change, since I will be sending to the designers and developers a lot of work
