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My dear community and friends of MOZ, today I have a very interesting question to you all. Although I´ve got my opinion, and Im sure many of you will think the same way, I want to share the following dilemma with you. I have just joined a company as Online Marketing Manager and I have to quickly take a decision about site structure. The site of the company has just applied a big structure change. They used to have their information divided by country (each country one subdirectory) www.site.com/ar/news  www.site.com/us/news . They have just changed this and erased the country subdirectory and started using geolocation. So if we go to  www.site.com/news  although the content is going to be the same for each country  ( it’s a Latinamerican site, all the countries speak the same language except Brazil) the navigation links are going to drive you to different  pages according to the country  where you are located. They believe that having less subdirectories PA or PR is going to be higher for each page due to less linkjuice leaking.  My guess is that if you want to have an important organic traffic presence you should A) get a TLD for the country you want to targe… if not B)have a subdirectory or subdomain for each country in your site. I don’t know what local sign could be a page giving to google if the URL and html doesn’t change between countries- We can not use schemas or rich formats neither…So, again, I would suggest to go back to the previous structure. On the other hand…I ve been taking a look to sensacine.com and although their site is pointing only  to Spain |   |
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|   | | They have very good rankings for big volume keywords in all latinamerica, so I just want to quantify this change, since I will be sending to the designers and developers a lot of work

My Dear friends of MOZ, I´ve got you a case that has been driving me crazy for 2 weeks, Im doing an SEO audit for big brand that sells electronics. Since they sell all kind of electronics, and are very popular the site is quite big and has several categories. Now...Im working particularly in a kind of micro-site that sells two kind of products that are very similar but not the same. Lets say in this site they are selling super-light-weight-Laptops and tablets, so if you look the site its a Laptop/Tablet site. But the site is not under a laptop/tablet directory, some pages are under laptop and others in Tablet directory . For example : Home page URL: /light-laptops/home.asp ; Products general page page URL is light-pads/products.asp ; and each single product page is under laptops or pads according the type of product. From my point of view, they should create a new directory called /light-laptops-pads/ and single directories for products, and case studies, etc.. Since they want to show both products together when you click in products (off course they will be creating sub-directories for the two types of products). At the begining I thought they were really mistaken, but now that I see that all light-pad content is in one folder  and light-laptops content is in another, and the site jumps from one category to the other I am a little bit confused. PLEASE HELP ME PD: I want to make clear that general categories like products, case studies , contact us, solutions pages are in some cases under /light-pad/ directory and in other cases under /light-laptops / directory PLEASE PARDON MY ENGLISH!