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Thanks for the advice... I have considered suggesting a different form layout, but since I've seen so many similar ways out in the wild, it's hard to tell (we tested a one pager while I was at Napster and it flopped, yet had success other places, so you never know).

What's a high bounce rate for a cart these days?

Thanks, Ryan!

• Totally agree on the trust seals... I'm trying to move those up and into the checkout process as well (plus doing a test with Verisign).
• I wish it was a small price to pay... I'm fighting this one right now, but let's just say that $20 for shipping within CA is a right bargain compared to reality.
• There may be something to this... we've tested different copy on the home page recently, but to no avail.  Will just keep trying on this front.
• On the containers, now that's an interesting insight... have to discuss this further with the client.

Thanks again!

Jeff

At this point, they haven't tried any conversion optimization methods because we can't even see what would be holding anybody back.

Not that I would ever think that they're perfect, but at first blush, I can't see anything that would stop me from checking out.

I guess that's the real crux of this question... where should I even start?  What do you folks see as possible show stoppers for the checkout.

The tracking tool is secondary (I've made GA and a bunch of others work on this task)... I really just need to know the pain points.

Oh great mozzers, I fall at your feet... I feel like I'm going insane...

My client, 35 Degrees (http://35DegreesSteaks.com) is quite the mystery.  I handle SEO and paid search for them, and we're doing great in those areas... however, we're just not seeing the conversions once I deliver these folks to the site.

The people are targeted, the keywords are sound, and from what I can see, the checkout process isn't a mess... but they are just not getting the sales.

We're currently starting to test some price points with some newer, lower cost "intro packages", so we'll see if that's one of the pain points.  I'm also in the process of convincing them to include a Verisign or some other logo in the checkout process.

However, I was hoping the great minds here could take a quick look and see if I'm missing anything else.

Thanks in advance!

Jeff