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Thanks for the thoughtful advice Everett! I went into Shopify as you suggested and discovered that not only could you hide all tags from product pages (without deleting them, which is important because this is how our products are categorized on the backend), but you could display the collections a particular t-shirt belongs to instead of the product tags.

See here for an example of a t-shirt with collections displayed instead of product tags.

If I'm understanding the power of internal links, this should help increase the pagerank for our t-shirt collections (which is where we ultimately want to drive people).

A couple of follow up questions...

1. Should we now redirect tag pages to relevant collections so the PR transfers? (ie - redirect the "knicks" tag to the New York Knicks T-Shirts page?)

2. Or, should we add no follow tags to all of our product tag pages?

3. Should we include the collections links on our product pages? Or are we running the risk of having too many links on a page?

Thanks again for your insight and help.

I was reading "The Score Takes Care Of Itself" by legendary 49ers coach Bill Walsh this weekend. One of the things he did to differentiate his team was to identify all the skills needed at each position, and then identify the activities his team could practice in order to improve those skills.

I'm curious about what activities you perform each day that you value the most. I'd like to open up a discussion around the following:

What's your most important responsibility? What skill do you value the most to execute your responsibility well? And what activity do you do in order to improve this skill?

I'll go first. Driving conversions is my most important responsibility as an internet marketer. Email marketing is the skill I value the most in driving conversions. C__opywriting is the activity that improves my ability to drive conversions through email. I've found_using social media as a testing ground_ for subject lines helps me improve my copywriting skills. I'll come up with a few different email subject lines, share these lines and trackable links on social media channels, and see what link generates the most clicks. I'll then take the subject lines with the highest click through rates and send out an A/B tested campaign using Mailchimp. This activity helps me improve as a copywriter, which makes me better at my main responsibility: driving conversions.

Thanks in advance for contributing to this discussion. Hopefully your answer will inspire others to take on a new activity that helps them improve at their most important responsibility.

Everett, thank you so much for your advice and assistance.

Please email bfarmiloe@sportiqe.com with your t-shirt size, mailing address and any particular shirt you like at Sportiqe.com and I'll make sure that we send something your way as a thank you.

Enjoy the weekend.