Karen Masullo is Firestorm Solutions EVP, Social Media with specific emphasis in Human Resources and Human Capital Management. She also serves as Firestorm Solution’s own in-house social media advisor, and performs services for Firestorm clients. As a Human Resource and Talent Management Innovation Technologist, with specific experience in social media marketing and emerging technologies, her passion and experience are focused on technology innovation from the customer point of view with drivers being extraordinary service in appropriate product use, policy development and training, risk mitigation, customer usability, and customer and community interaction.