Hi, I watch analytics on a website (for a friend's business) that is reasonably stagnant, which just experienced a massive spike in search traffic for no explainable reason. The organic search engine traffic had always been steady, but about two months ago, organic search traffic started rising slowly. I checked OSE & a few other tools, but couldn't find any massive source of gained links or other explanations - just the usual occasional blog post about the company. I got in touch with my friend to see if maybe they'd gone with a competitor or something else, but he also had no idea (and even if he wasn't being honest with me, we still should've been able to spot links or social metrics or something!) Then, yesterday, their organic search traffic just tripled. The crazy thing is, it's not from one keyword: Every search term, and (not provided) essentially went up 200-400%. And I have no freaking idea why. No large gain of links. No website editing. The only possible explanation I thought up is maybe one of their competitors got knocked out, but I doubt that would cause such a stratospheric rise. So figured I'd turn to y'all. Any ideas on what might be causing such wonderful results? Anyone have any good tips on figuring out why a website could all of a sudden be doing incredibly? Analytics chart is below for the curious, and thanks in advance for any ideas / tips! nQHrscw.png